Spotster Launches Search Engine for Business and Industry Research

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Delivers a "targeted web" with a B2B-tuned search engine for business professionals to conduct in depth information search within their industry.

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Spotster (http://www.spotster.net) introduced its search engine today, targeted at the specific needs of business professionals looking for information within their industry. Spotster’s search service creates a comprehensive vertical industry web that delivers highly relevant search results to industry professionals. The service is live in beta and is available at http://www.spotster.net. Spotster has introduced the service for three targeted segments including Customer Relationship Management (CRM), Integration & Web Services and Radio Frequency Identification (RFID).

Industry-specific search and research has become incredibly difficult on traditional search engines, which lack the critical focus on industry specific sites. Traditional search engines also suffer from an enormous amount of search engine spam resulting in low importance as well as irrelevant sites coming up at the top, and the key sites being buried deep under. Business professionals are struggling to weed through thousands of pages of search results to find the few pages that are relevant.

Spotster presents business professionals with a B2B-tuned search engine for specific industry research, by dynamically creating and growing a "targeted web" of pages relevant to that industry. Spotster’s technology ensures that only the highly relevant web pages are included in a specific industry index and its search algorithm is tuned to deliver accurate results to the user. Spotster is founded by a passionate team of search engine technologists and sales & marketing professionals.

"Sales, marketing, engineering, recruiting and other business professionals are looking for a quick and easy way to stay on top of their industry. Traditional search engines are not useful and lack the relevancy, which is critical to the business user. Our technology address this problem and provides an elegant platform for business professionals to research industry information, track news, look up companies, discover key business contacts and find solutions for their requirements, among other things," said Vaibhav Domkundwar, Founder and Chief Spotster. "Our mission is to be the origination point for all business information search and research," he added.

"For example, an integration and web services professional wanting to lookup everything about SAP NetWeaver, SAP's integration and application platform, can use the Integration Spotster to find only the relevant results. A RFID company sales person looking for business contacts, say "Supply Chain" contacts, within the RFID web can leverage contacts search within RFID Spotster to discover the contacts she was looking for. A CRM professional looking for "Salesforce.com customers" can use CRM Spotster to spot the targeted results. Spotster is introduced in beta and we are looking forward to hearing feedback from our users and as well industry insiders as we evolve the service towards our vision," said Vaibhav Domkundwar. “We believe in working very closely with end users – our customers – and we will share all the developments, updates and feedback via SpotBlog, the official Spotster blog."

Spotster is privately funded and is headquartered in San Jose, California.

About Spotster

Spotster is an industry search engine providing business professionals the first B2B-tuned search-based service for all their information research requirements. Spotster's technology dynamically creates a targeted "industry web" of only the most relevant web pages for a particular industry and its search algorithm is tuned to deliver accurate results to the business user. Spotster provides business professionals with an elegant platform to research industry information, track news, look up companies, discover key business contacts and find solutions for their requirements, among other things. Spotster is founded by a passionate team of search engine technologists and sales & marketing professionals. Spotster is privately funded and is headquartered in San Jose, California.

SAP is the trademark of SAP AG, Salesforce.com is the trademark of Salesforce.com, inc.

Contact:

Vaibhav Domkundwar

Chief Spotster

vaibhav @ spotster.net

+1.408.223.1075

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