(PRWEB) August 17, 2005
Blu Leaf Clothing, the creation of DJ, formerly of Watts California, has a mandate to help kids in inner cities around the country.
The company was founded in late 2003 with a clear mission to fully participate in the billions of dollars spent on urban clothing. Starting in its own backyard Blu Leaf began working with the Watts Willowbrook Boys and Girls club helping young teenagers learn the business of fashion. And also by sponsoring up and coming rapper Glasses Malone, also from Watts, who is currently the focus of a bidding war with several major record labels.
"It was always funny to me to see people who have never lived in the hood take urban fashion and make it corporate and not give one cent in return to where the energy comes from. My concept was to create a clothing company from the street and stay there. Just recently Blu Leaf was a sponsor at the Watts Summer Festival in Watts, CA. On the first day of the festival we witnessed a teenager die from gunshot wounds to the neck and stomach. Many of the other sponsors pulled out, we remained and returned with full support. For us it is more than selling clothes it is about being a part of the community and helping to rebuild self esteem and character among a group who is in dire need of it.
DJ came from the Imperial Courts Housing projects, better known as the PJ's. It was here in this notoriously dangerous environment that the desire to build businesses took root. DJ and three of his child hood friends swore to take what they learned in the streets and make it big someday and come and give back to their hood. DJ remained true to his word and formed Blu Leaf Clothing, a company that will always have a true urban inspiration.