Greenbranch Publishing Prints New Edition of the Best-Selling Book

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Greenbranch publishing prints new edition of the "Cutting Costs in the Medical Practice, Second Edition" by Alan Whiteman, PhD, FACMPE, Jerry Hermanson, MBA, CHE, and Dennis Palkon, PhD, MPH, MSW.

Greenbranch Publishing, publisher of The Journal of Medical Practice Management, released the newest edition of the best-selling book: Cutting Costs in the Medical Practice, Second Edition.

"Greenbranch Publishing is honored to take over the 2nd edition of this essential and straightforward book. The authors have collaborated on a revision that is up-to-date and will prove to be an indispensable guide for every medical practice," said Nancy Collins, President of Greenbranch Publishing. "It's simple. If you own, run, or have anything to do with a medical practice, you simply must read this book."

High profits in the medical practice are no longer a given. Even the most successful practices must manage costs effectively to stay viable. Written for physicians, practice administrators and office managers, Cutting Costs in the Medical Practice, Second Edition, provides no-nonsense practical guidelines for approaching cost containment issues within the practice.

Thousands of physicians and practice executives have relied on the previous edition of this book. The latest edition of this classic reference retains many of the useful topics that made the first edition so popular. The second edition includes new and practical information on:

  •     Reviewing your practice operations to identify areas of concern
  •     How to recruit and retain good employees and practitioners
  •     Negotiating better leases -- determine whether you should buy or rent
  •     Optimal Organization Structures – Solo vs. Group Practice?
  •     Cost savings that can be attained with proper use of technology – EMRs, E-mail, Websites, Clinical and Business Application, HIPAA Compliance
  •     Specific advice on reducing the cost of accountants, bookkeeping services
  •     Updated information on Practice Management and EMR vendors
  •     Use of value-added services to reduce overhead by participating in independent practice associations, professional associations and other purchasing cooperatives

Table of Contents:

Identifying Areas of Concern

  •     Internal Comparisons
  •     External Comparisons
  •     Guidelines for Comparing Data

Work Smarter, Not Harder! A Systems Approach

  •     Reviewing Your Practice
  •     Taking Bold New Steps
  •     What Makes It Work

Getting the Right People for the Job

  •     Recruiting "Good" Employees
  •     Methods of Recruitment
  •     Performing Reference and Background Checks
  •     Conducting Interviews

Should You Purchase or Lease?

  •     Selecting What You Want
  •     Leasing Equipment
  •     Office Space: Buy or Lease?
  •     Leasing Staff
  •     Negotiating Leases
  •     Purchasing

Selecting and Working with Consultants

  •     Hiring a Consultant

Recruiting and Retaining Practitioners

  •     Determining the Need for Additional Staff
  •     Deciding to Add Staff
  •     Adding Physician Extenders
  •     Adding Physicians
  •     Containing Costs in Recruitment
  •     Retaining Your Practitioners

Optimal Organization Structures

  •     Solo vs. Group Practice
  •     Forming a Group Practice
  •     Sharing Office Overhead
  •     Understanding the Effects of Economies of Scale
  •     Additional Methods to Contain Costs Organizationally

Assessing Patient Satisfaction

  •     Conclusions
  •     References

The Role of Technology in Cutting Costs

  •     Electronic Medical Records (EMR)
  •     E-mail as a Cost Savings
  •     Websites Role in Cost Containment

Cost Savings Through Affiliated Organizations

  •     Physician Organizations
  •     Searching for the Discounts
  •     Types of Discounts Available


  •     Leading Health Care IT Companies
  •     Physician Practice Management System – Selection Evaluation
  •     Selected Organization Certifying Office Professionals
  •     Bibliography on Patient Satisfaction

Authors and experienced consultants Alan Whiteman, Jerry Hermanson and Dennis Palkon identify key areas in medical practices where costs can spin out of control. And, they offer solutions that have been proven successful in other practices. Armed with this roadmap, physicians and executive staff can better put their resources to work – building a stronger, financially secure practice.

About Green branch Publishing, LLC

Greenbranch Publishing, LLC, with headquarters in Phoenix, Maryland, is a privately held firm founded in 1998. The company is a leading publisher of medical practice management titles, electronic media and audio conferences for physicians, practice administrators and office practice managers.

More information can be found at,,,

Greenbranch Publishing

PO Box 208

Phoenix, MD 21131

Contact: Nancy Collins

(800) 933-3711

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