Cash Now Corporation Has Appointed New Chief Financial Officer

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Michael Pollack, who brings the kind of depth and breath of knowledge that will no doubt prove to be a benefit to Cash NowÂ?s Investors.

Michael Pollack, who brings the kind of depth and breath of knowledge that will no doubt prove to be a benefit to Cash Now’s Investors. Pollack has experience in capital financing, debt refinancing, strategic repositioning, development and restructuring as well as limited and private placement offerings in connection with the sale and acquisition of various entities. He specializes in reverse merger transactions and the initial registration process for the SEC. His responsibilities also include directing various SEC engagements as well as financial service engagements and has been used as an outsourced CFO.

So, you can see,” Ms. Zecevic added, “that this is the kind of person who can help us get where we are going – which is to the next level.”

He has assisted companies with the preparation and review of audits in accordance with auditing standards generally accepted in the United States of America and has prepared numerous market and financial feasibility studies that directly led to the raising of $1.5 billion in financing. He's experienced in capital financing, debt refinancing, strategic repositioning, development and restructuring as well as limited and private placement offerings in connection with the sale and acquisition of various entities.

A graduate of the University of Maryland with a Bachelor of Arts in Economics, Pollack is a member of the American Institute of Certified Public Accountants, as well as the Pennsylvania Institute of Certified Public Accountants and is licensed as a CPA in the State of New York and New Jersey.

About the Payday Loan Industry

The number of outlets offering low-dollar, super-quick loans has doubled to over 20,000 in the last four years. Industry growth from predominantly stand-alone check-cashing storefronts has been fueled largely by the Internet and savvy new marketing techniques. Behind the success of many of the new breed of payday loan lenders is the Florida-based payday loan lead generation and software system licensed by Cash Now Corp (http://www.cashnow.net). Payday loan companies are quickly realizing that the marketing solutions offered by Cash Now to generate new borrowers for their cash advance products are more cost effective and productive than using their own systems.

About Cash Now

Cash Now Corporation (CHNW), a pioneer in the payday loan and check-cashing industry, is developing the most comprehensive menu of services in the cash advance industry, all centered on the Cash Now brand. The company's proven business model includes licensing to corporately operated joint venture locations across the U.S. and Canada. Additionally, Cash Now's Web site is one of the most advanced payday lending portals in existence, offering key insights to clients and potential clients alike – as well as the ability to complete payday loans on-line, via a phone call or in person. Cash Now offers a Payday Loan License program, Payday Express; a Payday Loan and Check-cashing License known as Check Express and an Authorized Agent License Program for existing Retailers; and a host of related financial services for small and medium-size businesses.

About the Payday Loan and Check-Cashing Industry

In good and weak economies, there is one constant: The need for quick cash. That's why the industry continues to grow on a worldwide basis, and that's why Cash Now continues to grow as well. The company, based in Ft. Lauderdale, Fla., with International offices in Canada, leverages the growth in the industry by offering the most comprehensive model – and the most robust technology - in the business. With the need for these services projected to grow, Cash Now believes it is in position to profit from that growth.

Safe Harbor Statement

Information in this press release may contain "forward-looking statements." Statements describing objectives or goals or the Company's future plans are also forward-looking statements and are subject to risks and uncertainties, including the financial performance of the Company and market valuations of its stock, which could cause actual results to differ materially from those anticipated. Forward-looking statements in this news release are made pursuant to the "Safe Harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, risks relating to the ability to close transactions being contemplated, risks related to sales, continued acceptance of Cash Now's products, increased levels of competition, technological changes, dependence on intellectual property rights and other risks detailed from time to time in Cash Now's periodic reports filed with the United States Securities and Exchange Commission and other regulatory authorities.

Contact:

Cash Now Corporation

Miro Zecevic

Toll Free: 1-866-876-2469

m.zecevic@cashnow.com

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Miro Zecevic