Can Cosmetics at the Drugstore Measure Up?

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Find the answers in Paula Begoun's new article "Drugstore Doubles: The Best in Beauty."

If you've experienced sticker shock at the cosmetics counters lately, you're not alone. The $45-billion dollar cosmetics industry has successfully created the illusion that expensive means better, and women have bought into it hook, line, and sinker. Skin-care products with price tags upwards of $100 are becoming the norm. But it doesn't have to be that way, and Paula Begoun can show your readers how to shop smarter with her new article, "Drugstore Doubles: The Best in Beauty."

Finding makeup and skin-care products at the drugstore that are just as good as, and in many cases much better than, those at the department store is the focus of a new article by Cosmetics Cop ( and best-selling beauty author Paula Begoun. In this 650-word article, Paula answers the following questions:

-- What $95 department-store moisturizer has a similar counterpart for under $20 at the drugstore?

-- Which product category should you never purchase at a department store?

-- What popular cosmetics company sells practically identical products in its several department and drugstore lines?

Article Available:

--A 650-word article written by Paula Begoun on this topic is available for reprint/use. Please access it at

The in-depth "Drugstore Doubles" special report, including detailed product reviews, is available to anyone who signs up for Paula's free Beauty Bulletin:

Paula Begoun's books, newsletters, and online publications are the leading source of valuable, straightforward hair-care, skin-care, and beauty information for women, helping them navigate around common misconceptions, outrageous hair-care and cosmetics companies' claims, and exorbitant costs. Paula is an internationally-recognized consumer expert on the cosmetics industry and has made repeat appearances on CNN, The Today Show, 20/20, Dateline NBC, ABC's Primetime, Oprah, and The View.

For more information please contact:

Jen Provo


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Jennifer Provo
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