Low-Carb Dieting Popularity Persists, Contrary to Media Reports

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Surprising new research indicates 13 percent of Americans are still low-carbing, although in a more moderate way.

Nearly as many Americans are watching their carb intakes now as in 2004, when the low-carb craze reached its peak, according to results of recent research released this week by Opinion Dynamics Corp. The news comes even as mainstream media report the financial difficulties of Atkins Nutritionals and other companies that market to such dieters.

To explain the apparent contradiction between the approach's popularity and the decline of low-carb products, the research points to the way in which dieters now apply low-carb principles.

"There has been a change in way people behave on (these) diets. The low-carb dieter of 2005 appears to make much more subtle changes to their diet than was true in 2004. For this reason, the impact of low-carb diets on the food and beverage industry is much smaller than it was a year ago," says the study.

In a story slated to run in the Winter 2006 issue of LowCarb Energy magazine, which hits newsstands nationwide on Oct. 18, Dr. Fred Pescatore comments on the move toward moderation. "Is low carb dead? I'm glad that many think it is, because this means that low carb has lost its fad standing and is now an acceptable way of eating," he writes. "I seriously doubt that Americans will ever go back to eating heaping plates of pasta and massive breadbaskets even if they are whole grain. I also believe that America will never go back to eating hamburgers sandwiched between two slices of meatloaf, either. It's high time we learn to leave the extremes behind and take the stance that balanced moderation is sexy."

The magazine's editor-in-chief Vanessa Sands echoes this sentiment. "Like anything else, moderation is key. Neither Atkins nor any of the other low-carb proponents ever said a diet of only fatty steaks, bacon and cheese is healthy. But people tend to oversimplify, and the media ran with the fallacy," she says.

Of the 13 percent of survey respondents who say they watch their carbs, nearly half say they limit only unhealthful carbs. The trend is reflected in LowCarb Energy's readership. "We're seeing a shift in quality as opposed to quantity," says Sands. "Readers tell us they want to know about foods and recipes that feature 'good carbs' -- those that pack a nutritional wallop. From the beginning, we've aimed for just that, while keeping a 10-gram limit on net carb count per serving. Good, solidly nutritious food, with no white flour or sugar."

The research suggests that, while the number of low-carbers will remain steady, the number of products aimed at them will continue to decrease. That apparently does not apply to LowCarb Energy, the only national print magazine serving the low-carb niche.

"Many readers have written to us lately, wanting reassurance that LowCarb Energy will still be out there for them," says Sands. "While we're going quarterly in 2006 in response to market changes, we're indeed here for the long haul -- just like low-carbing itself."

Opinion Dynamics conducted the research independently, with no outside compensation for any of the questions. The company has no stake or position on any of the issues raised through this research. For more information on the research and its methodology, visit Opinion Dynamics Corp. online at http://www.opiniondynamics.com/lowcarb.html.

About LowCarb Energy magazine

LowCarb Energy magazine seeks to help fill the information gap, with articles on current carbohydrate research as well as hints and strategies for weight loss, health and fitness. The magazine delivers low-carb recipes that focus on ordinary foods and ingredients prepared in new ways. The publication is available through subscription and nationwide at retailers Wal-Mart, Eckerd, Rite Aid, Walgreens and others; grocery store chains including Albertsons, Safeway, Jewel, Kroger, Publix, Ralphs and Winn-Dixie; health food stores Vitamin World, Whole Foods, GNC and Wild Oats; and bookstores such as Borders, Books-a-Million and Barnes & Noble. Subscriptions are available for $19.96 at http://www.LowCarbEnergy.com, or call toll-free 1-888-881-5861.

About Coincide Publishing

Coincide Publishing, LLC, is a dynamic publishing company specializing in the production of consumer magazines, including LowCarb Energy, Cooking Smart and Diet & Fitness. Under the leadership of experienced management, Coincide draws upon the combined print, editorial, publishing and magazine circulation experience of more than 85 years. Find out more at http://www.coincide.com.

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