Is Your Organization Losing Business Because Your Customers Feel Undervalued and Underappreciated

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The erosion of customer loyalty is a growing trend that business professionals must reverse to improve profitability and increase top line sales. New internet radio show, Success Academy to provide practical tools and advice on how to do that when Business Coach, Mandy Bass, discusses the topic with Business Retention Specialist, Lee Holdens. Friday, September 2, noon Eastern time, 9am Pacific. The show is archived and can be listened to on demand. World-wide access. Free to listeners. Or log directly inot the show page at http://www.worldtalkradio.com/show.asp?sid=219

“The most disturbing trend in business today,” says business coach, Mandy Bass, who hosts the call-in talk show, Success Academy on Radio, “Is the erosion of customer loyalty.” Business professionals will learn how to reverse this growing trend by listening to the audio archive of the September 2 live show when Business Retention Specialist, Lee Holden, was a special guest on the live program. Because the show is accessible through the Internet, busy professionals can tune in, free of charge, from anywhere in the world by logging into http://www.worldtalkradio.com/archive.asp?aid=4750

According to Holden sixty-seven percent of the customers we lose, go somewhere else simply because we did not stay in touch. Instead Holden proposes a process he calls “Proactive Emotional Marketing,” designed to keep your customers feeling good about you and your organization.

Holden, who works with small business owners on a daily basis, says it can cost ten to twenty times more to gain a new customer than to keep one you already have. He has found that if you focus on client retention as part of your business strategy, you can grow your business and reduce advertising costs by 20% - 40% over a three-year period.

His clients are generous in their praise for his process: “Lee Holden’s structured communications process grows “Top-of-Mind” awareness with both current clients who already like and trust me and potential clients. Best of all it supports my other advertising and marketing and takes little of my time or attention,” says Rick Fiege, President/CEO of CRM Security Systems. California. Debbie, a real estate transaction coordinator, agrees.

“By following Lee Holden’s advice I immediately turned a $100 investment into $2700 of business. And my average transactions have increased by 133%.”

“Without a proactive client retention process, you can expect your valuable client base to steadily and quietly slip through your fingers like grains of sand,” adds show host, Mandy Bass, “It is an avoidable problem that Lee Holden knows how to solve. This is show you won’t want to miss.”

Success Academy on Radio aims to help more people achieve their goals and overcome the obstacles that hinder success.

A limited number of select sponsorships are available to companies interested in reaching this upwardly mobile audience. So that listeners can receive maximum benefit from the show's content, there are only three short commercial breaks at 20-minute intervals. "By doing that," Mandy explains, "we respect the natural attention span of our audience and give our sponsors added value."

Success Academy's topics include practical tools to generate sales; marketing strategies that respond to current market trends; tactics for time and self management; and tips for recruiting, hiring and managing employees. Mandy interviews sales and marketing experts, futurists and forecasters, time management whizzes, and high-tech gurus who share cutting-edge techniques. Listeners are able to e-mail questions or call in for advice tailored to their particular needs.

The one-hour shows are archived so that they can be easily accessed on demand. For sponsorship or guest information, contact Priority Living Systems at 305.754.2127 or e-mail mandy@mandybass.com.

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