(PRWEB) August 18, 2005
According to a joint survey by Salary.com and America Online, the average American worker wastes in excess of two hours each working day, costing employers $759 billion a year in productivity. The results, according to outsourcing expert Beth Dieffenbach, are disastrous, especially for small and mid-sized businesses, which are eliminating creative service functions because they cannot afford to keep them.
Dieffenbach is part of the team at Write Idea Marketing, a well-respected, full-service copywriting outsourcing center, serving the needs of business "around the corner here in the Washington, DC area and around the world." She believes that, "Outsourcing creative functions gives any business the opportunity to deliver a million-dollar marketing message without having to pay nearly as much!"
Outsourcing customer service relations and technology is increasingly commonplace; however, Dieffenbach notes that a surprising number of businesses are unable to figure out how to use this same solution to maintain a healthy bottom line while keeping top-of-the-line creative talent "on call" rather than "on staff."
The Cost of Creativity
A comparison of the creative staffing costs using 20th Century "in-house" model vs. a 21st Century "outsourcing" orientation brings into sharp focus the economic advantages of non-staff talent. "A full-time writer is paid on a basis of a 35-hour workweek, regardless of the work output that is actually requiredÂ or done," says Dieffenbach.
She points to recent Gallup poll results showing that the average employee spends 75 minutes a day making personal use of company technology, such as phones, computers, fax machines and copiers. "A third of those employees say they are goofing off because they don't have enough work to do," she reports.
In addition to money spent on "goofing off" time, Dieffenbach points out that companies must dig into their pockets to pay employer taxes and workman's comp -- an additional 12% on top of salary. Then, because they can't justify the expense of keeping creative writers on staff, business owners may choose to do their own writing and hope for the best, "but that is far from what they'll achieve," says Dieffenbach.
The goal is cutting costs but the result is a loss of profits. "If a sales message doesn't effectively communicate the value and benefit of a product or service, if won't matter if you're giving away ice for free during a heat wave. If no one reads your copy, no one will know what you have to offer."
Dieffenbach says that regardless of the industry sector a company is in, copywriting is king. "Whether your product is holistic medicine or ball bearings or a 'widget,' the quality of your marketing message and the talent of the people writing it will make or break your success."
Dieffenbach notes that Write Idea Marketing proactively identifies and recruits only the most qualified, skilled, and creative service providers available. They select those with a broad range of skills and a proven mastery of the arts and sciences of business writing. "This allows our clients to dip into an enormous 'talent pool' that is constantly being refreshed -- at no expense to them -- and where they can leverage their dollars in order to get the best for less," says Dieffenbach.
For more information about Write Idea Marketing and to learn more about outsourcing copywriting needs to accomplished professionals, contact Beth Dieffenbach at Beth.Dieffenbach@gmail.com or visit http://www.writeideamarketing.com.