(PRWEB) August 23, 2005
Los Angeles, CA (PRWEB) August 23, 2005 Â It was one of her "techie" friends who suggested it so LeeAundra Temescu, an executive communications coach and a computer novice, was inclined to dismiss the suggestion. Podcasting? DidnÂt that require programming skills, lots of sophisticated audio equipment and well, an iPod?
Turns out, you don't need an iPod to prpoduce a podcast, in fact, you need very little. And when Apple released itÂs iTunes 4.9 which allowed users to not only access podcasts but also list them, Temescu knew it was time to get on the podcasting bandwagon and start using the latest form of communication to market her business and spread her knowledge.
The content was easy, "The Contrary Public Speaker: Communications Coaching for Executives and Those Who Want to Be Them" is a weekly 15 minute discussion of communication tips, commentary and answers to listener questions to help executives and professionals improve their communication skills. And luckily for Temescu, publishing a podcast wasnÂt much harder.
"There are a lot of steps but none of them are particularly hard." She said "it took a while to learn how to edit in music clips and use fade in effects but essentially, it's as easy as talking into a microphone." And her only capital investment was in a headphone/microphone set that cost her about $30.
Temescu uses Audacity, a free program for recording and editing audio and then "burns" the feed (also for free) on http://www.feedburner.com. iTunes doesnÂt charge a fee to be listed in their Music Store but requires that podcasters provide their shows free of charge.
That's fine with Temescu who doesn't look at her podcast as a potential revenue stream as much as a marketing tool to help her reach her target audience. ÂThe people who need my services, public speaking and executive presence coaching, are successful, ambitious and pretty savvy. That meshes nicely with the people who are listening to podcasts."
So far, the match up seems to be working. Temescu has signed on several clients who first heard of her through her podcasts and her subscriber base has grown steadily since she published her first show a month ago. She also says that it helps her image. "Just as I thought podcasting was something that only big, technically sophisticated, companies could do when I first heard of it, there are a lot of people that are pretty impressed when they hear I have one. It also helps prove that IÂm out there, keeping up with whatÂs new and exciting."
What happens when people find out how easy it is? "Well, I suppose most of the aura will go away but its value will be around for a while. It's really an amazing new phenomenon and once people see how easy it is, everybody will be podcasting."
The Contrary Public Speaker is an executive communications coaching firm based in Los Angeles. Founded by national award winning public speaker, author and commentator, LeeAundra Temescu, it provides high-level presentation skills, in-the-moment training and executive presence for top-level managers and professionals.
The Contrary Public Speaker
leeaundra @ thecontrarypublicspeaker.com
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