Environmental Regs Cause Slow Moving Train Wreck for Companies That Are Not Ready

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Wall Street Journal covers insights from technology forecasters, design chain associates, and natural logic opinion piece charges many companies are failing to keep up with increasing global requirements for environmental performance.

ALAMEDA, CALIFORNIA: Today’s Wall Street Journal published an opinion piece (in the Business Europe section) entitled “Wishing Won’t Make it So,” written by Natural Logic CEO Gil Friend, Design Chain Associates, LLC CEO President Mike Kirschner, and Technology Forecasters Inc. President Pamela Gordon. The story points to a “slow-motion train wreck” about which the three authors have been warning clients for years: companies failing to keep up with increasing global requirements for environmental performance are being shut out of markets.

Prompted by last Saturday’s deadline for the European Union’s Waste Electrical and Electronic Equipment (WEEE) directive, the opinion piece featured data and insight from recent studies by Technology Forecasters (including a recent study conducted on behalf of Avnet Electronics Marketing) and by Design Chain Associates indicating that a large percentage of electronics companies were not ready for WEEE and other upcoming requirements. Restriction of Hazardous Substances (RoHS) and Equipment Using Energy-using Products (EuP) are two other EU directives about which the benchmarking studies reported projected compliance in time for the deadlines.

All three authors provide consulting services and workshops to help management prepare for and actually profit from the increasing environmental requirements from countries as varied as China and Germany, and individual companies including Sony, HP, and Nokia. They explain that although the August 13th deadline for WEEE has passed, the topic of environmental compliance is heating up, not quieting down. For example, the EU recently announced it is banning a poisonous material in pliable plastic children’s toys, The EU is moving forward on a substantial shift in regulation developing a 25 year strategy to address the use of chemicals and the protection of natural resources. It is important for executives to develop their own strategic plan for market requirements in this area. They should look at the whole puzzle, instead of focusing on the separate pieces.

For more information about Technology Forecasters’ Environmentally Responsible Designs and Processes: Compliance, Competitive Excellence, and Profitability—including the September 14th Design-for-Environment Workshop in Toronto, write to PGordon@TechForecasters.com or contact Jennifer Read at 1-623-293-6985. To contact Gil Friend at Natural Logic, call 1-510-849-5467 or write to gfriend@natlogic.com. And to reach Mike Kirschner and learn about Design Chain Associates’ University of RoHS seminars, call 1-415-342-3217, or write to mike@designchainassociates.com.

Photos of analysts available.

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Jennifer Read