Mill Valley, CA (PRWEB) August 22, 2005
The thrill-a-minute drama CRIMINAL MINDS centers on the efforts an elite squad of FBI profilers in the Behavioral Analysis Unit, aka "mind hunters," who meticulously piece together portraits of killers and other major offenders in an effort to pinpoint their motivations and identify their emotional triggers in order to stop them.
Taking inspiration from classic and modern rock, The Grip Weeds' psychedelic-tinged songs, riff-driven melodies, and multi-layered vocal harmonies and guitars have not only hooked listeners, but an important CBS Television executive as well. The song for the CRIMINAL MINDS promotional effort required a lyrical hook centering on the showÂs basic premise; a group of FBI Profilers trying to determine whatÂs in the mind of their quarry. While the title, ÂWhatÂs In Your Mind,Â turned out to be very apropos, the songÂs energy and chorus hooked CBSÂs Brad Roe, Director of Drama Promotions, on ultimately selecting the song for the programÂs promotional campaign.
Most up-and-coming bands can spend an entire career simply trying to track down the right television executive who selects the music for television commercials or programs. But, in BradÂs case, it was simply a matter of finding ÂWhatÂs In Your Mind,Â through an Apple iTunes Music Store title search. Using a keyword search for ÂmindÂ, Brad previewed several songs before coming upon The Grip WeedsÂ ÂWhatÂs In Your Mind.Â
According to Brad, ÂThe initial search brought up countless songs which featured the word ÂmindÂ in its title. Immediately, the title of The Grip Weeds song had grabbed me, but it was the chorus that was exactly what we needed, as the lyrics sell the premise of the show. I also liked the energy of the song and felt that its contemporary sound would appeal to a younger demographic.Â
The Grip Weeds, described by The Village Voice as, ÂÂThe natural progression from the Who to the Jam to Oasis!,Â released their fourth self-produced, full-length CD in late 2004, GIANT ON THE BEACH. ÂWhatÂs in Your Mind,Â appears on their 2003 full-length release, ÂThe Sound Is In You.Â
The Grip Weeds was co-founded by guitarist/vocalist Rick Reil and his brother, drummer/lead vocalist Kurt Reil. The Grip Weeds also features guitarist Kristin Pinell and bassist Mike Kelly. According to Rick, ÂAs a songwriter, you really have to appreciate and respect the iTunes Music StoreÂs importance in breaking and exposing new music to audiences and opportunities unimagined only a few short years ago. If it werenÂt for iTunes, who knows whether CBS would have ever found our song. As a band, weÂre grateful to CBS for choosing our song for the CRIMINAL MINDS promotional campaign, as well as to iTunes for being such an incredible music promotion portal that put us together with CBS."
The Grip Weeds also announce the launch of their 'Grip Weeds iPod Shuffle Giveaway'. The iPod Shuffle will be stocked with Grip Weeds songs, including ÂWhatÂs In Your Mind,Â featured in the promotion for the CBS show CRIMINAL MINDS. The contest ends on September 30, 2005, so make sure you visit The Grip Weeds' web site to register for the contest. By registering online, Grip Weeds fans are automatically entered into the contest.
Founded in 1998, by company president Jim McGarry, Rainbow Quartz Records is considered one of the fastest growing independent record labels in the United States. Rainbow Quartz features a roster of almost 30 internationally recognized rock bands from all over the world whose titles are distributed to nearly every nation on the planet.
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