L.E.T. Group and ReachLocal Form Alliance to bring Patent-Pending Pay-Per-Click Advertising Platform to the Hospitality Industry

Powered ReachLocal's exclusive technology, L.E.T. Group will offer hotels its patent-pending, end-to-end advertising platform, which includes complete search engine pay-per-click campaign set-up and management.

Jupiter, FL & Encino, CA (PRWEB) August 20, 2005 -- L.E.T. Group, Inc., leading provider of hotel internet marketing services, and ReachLocal (www.reachlocal.com), a leading provider of online marketing solutions, today announced a strategic alliance to bring ReachLocals pay-per-click marketing and management to the hospitality and travel industry.

Powered ReachLocals exclusive technology, L.E.T. Group will offer hotels its patent-pending, end-to-end advertising platform, which includes complete search engine pay-per-click campaign set-up and management, simplification of online advertising across multiple major search engines and online Yellow Pages from one single platform, and robust campaign reporting including number of website visits, phone calls, and bookings generated.

"ReachLocal addresses the most common challenges to search engine pay-per-click advertising," said Kent H. Tewell, founder and CEO, L.E.T. Group. "ReachLocal manages the complex process of search engine keyword bidding, campaign management and analysis, and provides detailed tracking to accurately measure ROI. Best of all, daily reports are delivered by email, so hotels know exactly how much has been spent and how many phone calls, emails or bookings have resulted from their search engine advertising."

Were delighted to partner with L.E.T. Group, particularly because travel is so clearly one of the big winners online -- consumers are turning to the Internet to learn about destinations, research airfare and lodging, and ultimately book travel arrangements," said Zorik Gordon, president and CEO, ReachLocal. L.E.T. Group is in the forefront of hospitality industry providers -- the company fully understands both the Internets evolving role and its extraordinary potential."

Hoteliers who wish to learn more about todays announcement may do so by contacting L.E.T. Group, toll free 888-533-3636.

About L.E.T. Group
L.E.T. Group, Inc. (www.letgroup.com) is a leading provider of hotel website design and hotel internet marketing services to the lodging and travel industry. L.E.T. Group provides hotels with an all-inclusive internet marketing package including eye catching hotel website design and development, and exclusive search engine optimization and marketing techniques, all designed to increase direct online reservations. L.E.T. Group currently provides hotel internet marketing services to more than 35 top hotel management companies, with individual hotels and resorts worldwide.

About ReachLocal
ReachLocal (www.ReachLocal.com) uses local search to bring Internet marketing within reach of every business, dramatically easing the process of finding customers online. Its proprietary, patent-pending advertising platform gives local businesses prominent placement on leading search engines, including Google and Yahoo!/Overture, along with online Yellow Pages companies and other popular commercial listings -- while limiting the display of the ads to only those people who live within specific geographic areas. ReachLocal is a Local Match Ambassador with Yahoo!/Overture and a Qualified Google AdWords Professional. Based in Encino, Calif., ReachLocal utilizes a nationwide network of independent sales agents to serve a diverse client base.

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