Mrs. Smith's® and Cinnabon® Introduce a New Apple Pie

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What happens when you lavish a home-style Mrs. Smith's® Apple Pie with Cinnabon's® legendary Makara® cinnamon? You get Mrs. Smith's award-winning Cinnabon Apple Crumb Pie!

Mrs. Smith's Cinnabon is an exciting addition to our family of products

What happens when you lavish a home-style Mrs. Smith's® Apple Pie with Cinnabon's® legendary Makara® cinnamon? You get Mrs. Smith's award-winning Cinnabon Apple Crumb Pie!

Mrs. Smith's introduced its new Cinnabon family of products through retailers this week. Just released to participating retailers nationwide is Mrs. Smith's Cinnabon Apple Crumb Pie. Also being introduced is Mrs. Smith's Cinnabon Coffee Cake, which is available through participating retailers in Oklahoma City, OK; Dallas, TX; Houston, TX; and San Antonio, TX.

"Mrs. Smith's Cinnabon is an exciting addition to our family of products," said Mike D'Addieco, Brand Manager for Mrs. Smith's. "By marrying our ever-popular apple pie with its crispy crumb topping and sweet, juicy apples with Cinnabon's world-famous Makara® cinnamon and cream cheese icing, we have created a sensational new dessert."

Mrs. Smith's Cinnabon Apple Crumb Pie tempts the taste buds with an unmistakable, fresh-baked aroma. The new Cinnabon product is packaged as a whole pie -- ideal for an everyday dessert and entertaining. Just prior to its introduction, Mrs. Smith's Cinnabon Apple Crumb Pie was a First Place winner at the American Pie Council's 2005 National Pie Championship.

Mrs. Smith's new Cinnabon products are the result of a licensing agreement between the two companies. Based in Suwannee, Georgia, Mrs. Smith's desserts and breakfast treats are sold by Schwan's Bakery, Inc. The company was founded in the early 1900s when Amanda Smith began baking in her kitchen. Today the brand is an American icon, best known for its high-quality ingredients and home-baked taste. Mrs. Smith's products can be found at supermarkets nationwide.

Cinnabon is a world-leader in the cinnamon roll bakery category. Cinnabon uses a premium cinnamon which has proven to be a perfect complement for Mrs. Smith's Apple Pie.

For more information on Mrs. Smith's contact http://www.mrssmiths.com.

Contact:        

Deb McGhee Speights

Veux Marketing, Inc.                                                

(404) 975-4857

dspeights@veuxmarketing.com                

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