ARA Content Announced Today the Unveiling of Adfusion™

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ARA Content (ARA) announced today the unveiling of Adfusion™, their new article based pay for performance Internet advertising service. This innovative online advertising media combines the subtlety and credibility of public relations with the reach and measurability of advertising, enabling advertisers to drive highly qualified informed consumers to their Web sites.

ARA Content (ARA) announced today the unveiling of Adfusion™, their new article based pay for performance Internet advertising online service. This new innovative advertising online media combines the impact and credibility of public relations with the reach and measurability of advertising, enabling advertisers to drive highly qualified informed consumers to their Web sites.

Although advertising online is nothing new, Adfusion™offers advertisers an entirely new online advertising media. Adfusion's™ key differentiator is consumer focused articles where the advertiser IS the content. The articles are syndicated through ARA Content's large targeted network of Internet publisher sites.

"Our goal is to provide our advertisers with a better return on their advertising dollar by driving high opportunity; educated prospects to their online properties," said Ted Yoch, CEO of ARA Content. "Adfusion™ is pay for performance advertising and we also provide advertisers with the useful metrics they need to measure results."

Unlike Web site banner ads or search engine text ads, Adfusion™ educates consumers with a high quality 500-700 word article, written by its editorial staff to highlight the advertiser's brand messages. Each Adfusion™ article contains a specific compelling call-to-action. This call-to-action combined with a hyperlink drives highly motivated consumers to an appropriate page on the advertiser's Web site. This allows advertisers to:

*Target consumers interested in their products and services

*Motivate consumers by educating them on their key messages

*Deliver educated consumers to interact with their brand

Advertisers are given access to real-time online reports including impressions, Article Reads™, click throughs to their Web site, and conversions. To learn more about Adfusion™ visit http://www.adfusion.com/adfusion.clientsite/default.aspx

Adfusion™ offers advertisers an established network of top quality media, e-commerce and interest-specific publishers, similar to ARA Content’s feature article service currently used by 1000s of editors, 50 of the top 100 daily newspapers, and hundreds of weeklies, including The Los Angeles Times, Newark New Jersey Sunday Star Ledger, South Florida Sun-Sentinel, Fresno Bee, Raleigh NC News & Observer, and Colorado Springs Gazette.

Founded in 1996, ARA Content's mission is to provide informative, high-quality content for reporters, editors and publishers in both the print and online media. ARA print services are used by some of the largest companies in the world, including America Online, Home Depot, Texas Instruments, U.S. Bank, and numerous others.

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