(PRWEB) August 19, 2005
Pierce Mattie Public Relations is pleased to announce that the International Association of Business Communicators (IABC) will present the firm with two Awards for Communication Excellence (ACE) for ÂBest Publicity Campaign of the YearÂ and ÂBest Publicity Placement of the Year.Â
The IABC rewarded Pierce Mattie Public Relations with an award of excellence for ÂBest Publicity Campaign of the YearÂ for Jane Iredale who was up against Middleton & Gendron, Inc. for ÂA Toy Story: Relaunching the Legendary FAO Schwarz Brand.Â
Jane IredaleÂs publicist, Constance Marie Wherrity, was recognized by IABC for her campaign that included a media tour with Kevin Bennett, an Emmy award winning makeup artist, a press trip to the Fairmont Princess in Scottsdale, Arizona with consumer editors, and product focuses and sendouts with consumer media. Constance also secured placements in InStyle, O, The Oprah Magazine, Good Housekeeping, Newsweek, Shape and Fitness.
"I'm really honored to be accepting an award on behalf of Jane Iredale's media campaign. It gives me great pleasure to work with such an incredible team and to spread the word about such a great brand. I look forward to providing Jane Iredale Cosmetics with an even more successful campaign in 2006," says Wherrity.
Pierce Mattie Public Relations was also named ÂBest Publicity Placement of the YearÂ for Yamuna Body Rolling, which was featured in Pilates Style Magazine for the spring 2005 issue. Yamuna Body Rolling was also recently featured in a two page spread in Vogue and a one page spread in Elle and W.
ÂItÂs nice to receive recognition from IABC because it validates my work and shows that all of the small steps that are necessary to see a feature story come to fruition are worth it in the end,Â says Yamuna Body Rolling publicist Lance Buckley.
IABC is an association of business communicators from the top universities, hospitals, corporations and public relations firms. The IABC Awards for Communication Excellence serves to recognize professional achievements within community relations, media relations and publication, writing, design, audiovisual, electronic and digital communications. The 2005 IABC winners will be recognized at the IABC reception held on Tuesday, September 20, 2005 from 6:00 p.m. until 8:30 p.m., at the Harvard Club of New York City, located at 35 West 44th Street.
Pierce Mattie Public Relations, Inc. is the U.S. leader in beauty and fitness communications with growing divisions in fashion, home furnishings and fine jewelry. Pierce Mattie Public Relations, Inc. is headquartered in Manhattan, with offices in Los Angeles. Their new ÂMedia SpaÂ opens this fall in Times Square. For more information please call 212-243-1431 or visit us at:
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