Brainium to Specialize in Corporate Event Management and Marketing Services

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Brainium, Inc. has refocused its marketing communications agency to specialize in the management, marketing, and production of corporate events and meetings for 50-5,000 attendees.

Agency Will Help Companies Deliver Improved Event Experiences and Achieve Marketing Objectives

Brainium, the Corporate Events Agency, today announced that it will focus its core service offerings to support the management, marketing and production of corporate events for 50-5,000 attendees. Accordingly, Brainium will promote its event management services to companies and organizations seeking to implement executive conferences, user group meetings, sales meetings, awards programs, franchisee meetings, roadshows, and product launches.

Established in 2000, Brainium was founded as a marketing communications and event management agency. In 2004, Brainium's principals determined that their clients were increasingly using experience-based event marketing programs to reach their audiences. Recognizing the shift away from mass marketing strategies, Brainium integrated their marketing and event management service offerings to provide clients with a unique and specialized approach to managing corporate events.

"Brainium is unique because there's really no other agency in New England, that can effectively combine event management and marketing communications expertise like Brainium," said Ron Desjardins, president of Brainium. "On one side you have independent meeting planners who are experts at dealing with hotel logistics but don't have marketing experience. On the other, there's a slew of advertising and PR agencies that claim to produce events, but don't have much experience dealing with all of the logistical elements of an event. Brainium recognized that there was tremendous opportunity in combining our event management backgrounds and marketing communications expertise to create a truly unique, niche agency focused on helping clients develop and deliver exceptional events that greatly enhance their marketing initiatives."

Brainium's corporate event services include theme and program development, project management and event marketing, attendee acquisition and registration, audio/visual and staging, communications planning, hotel/property logistics and negotiations, graphic design and collateral production, speaker and presentation support, and video production. The agency is marketing its services directly to corporate clients and is pursuing partnerships with leading advertising and marketing agencies seeking to enhance their service offerings with a proven partner who can offer turnkey, outsourced event management.

According to Pete Lecours, chief events brain for Brainium, "For any company that utilizes corporate events as a way to market their products or services, it's critical to work with an agency partner who truly understands the intricacies of producing an effective corporate event. At Brainium we really do understand the marketing reasons behind any successful event or meeting. We also provide negotiating power and a high-level of expertise in dealing with hotel and convention properties and we’re able to leverage relationships with third-party vendors, such as audio/visual and staging companies, in order to create dynamic, memorable events that communicate key messages and engage audiences. Basically, we do the heavy lifting, take care of the details and make our clients look good -- actually, we make them look extraordinarily brilliant."

Since its founding, Brainium has produced events for numerous companies and organizations across the United States and Internationally, including McGraw-Hill Construction, Kaplan, Inc., Progress Software, South East England Development Agency (SEEDA), Halliwell Engineering, Lindt and Sprüngli, Merchantbanc, the Society for Marketing Professional Services (SMPS), and Architectural Record magazine and Engineering News-Record magazine.

For more information on Brainium's services, visit http://www.brainiumevents.com or contact Kathryn Conway, chief client relations brain, at (603) 624-2800, ext. 202.

About Brainium, Inc.

Brilliant thinking. Extraordinary events. Brainium fuses the science of marketing, creative thinking and attention to detail to help businesses effectively market and manage executive conferences, user group meetings, product launches, sales meetings, awards programs, and road shows. Brainium's clients span numerous industries, including consumer, high-tech and financial services, industrial/manufacturing, publishing, and construction markets. For more information visit http://www.brainiumevents.com or call (603) 624-2800.

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Ron Desjardins
BRAINIUM
603-624-2800
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