Publicity--and Profits--Eluding Business Owners Who Don't Know the 'Net's PR Potential

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"Free publicity" on radio, TV, in newspapers and magazines has never been easier to get, thanks to the Internet. But publicity expert George McKenzie says most small business owners, authors, speakers, coaches and consultants are missing big opportunities because they haven't yet caught on to "cyber publicity strategies."

"Advertising is what you pay for...publicity is what you pray for..." So goes one of the most often-quoted proverbs among publicity agents and public relations specialists.

But according publicity consultant and former TV anchor George McKenzie, most publicity seekers have yet to figure out that the internet could be the answer to their PR prayers.

"There are three reasons most publicity seekers don't get the publicity they're looking for," McKenzie says. "First, they don't really understand what people in the media need

and want from them.

Second, they don't understand how to give journalists what they want in a way they can use it. In other words, most people don't have a clue how to write or distribute a press


And third, they don't have an organized, step-by-step plan to get the publicity they want--publicity that could bring them thousands of dollars worth of free advertising, and

possibly hundreds of thousands of dollars in profits."

McKenzie has created a brand new resource website for people who want to get "powerful, profitable and priceless publicity" for

their book, consulting or coaching practice, or small business.

The website at features dozens of publicity-related articles, special reports, links to other publicity experts, and even audio clips of interviews McKenzie has done with TV reporters, radio talk

show hosts, and newspaper editors.

Furthermore, visitors are encouraged to register for McKenzie's free, seven part "Publicity Crash Course." The course, delivered daily by email, shows publicity seekers, even those with no PR training or experience, how to get free publicity more believable, powerfiul, productive

and profitable than any advertising they can buy at any price.

Register at

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