Pittsburgh, PA (PRWEB) August 23, 2005
"Advertising is what you pay for...publicity is what you pray for..." So goes one of the most often-quoted proverbs among publicity agents and public relations specialists.
But according publicity consultant and former TV anchor George McKenzie, most publicity seekers have yet to figure out that the internet could be the answer to their PR prayers.
"There are three reasons most publicity seekers don't get the publicity they're looking for," McKenzie says. "First, they don't really understand what people in the media need
and want from them.
Second, they don't understand how to give journalists what they want in a way they can use it. In other words, most people don't have a clue how to write or distribute a press
And third, they don't have an organized, step-by-step plan to get the publicity they want--publicity that could bring them thousands of dollars worth of free advertising, and
possibly hundreds of thousands of dollars in profits."
McKenzie has created a brand new resource website for people who want to get "powerful, profitable and priceless publicity" for
their book, consulting or coaching practice, or small business.
The website at http://www.publicity-pro.com features dozens of publicity-related articles, special reports, links to other publicity experts, and even audio clips of interviews McKenzie has done with TV reporters, radio talk
show hosts, and newspaper editors.
Furthermore, visitors are encouraged to register for McKenzie's free, seven part "Publicity Crash Course." The course, delivered daily by email, shows publicity seekers, even those with no PR training or experience, how to get free publicity more believable, powerfiul, productive
and profitable than any advertising they can buy at any price.
Register at http://www.publicity-pro.com
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