Brand Identity Becomes Big For Business

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San Diego-based brand design studio Fuelhaus believes that business is beginning to understand the benefits of brand equity on the bottom line.

San Diego-based brand design studio Fuelhaus believes that business is beginning to understand the benefits of brand equity on the bottom line. They report that brand identity is becoming big business as more and more companies adopt brand management as an integral part of their business strategy.

Fuelhaus President Kellie Schroeder has noticed that client's needs have changed. "Our clients are asking for brand solutions across several mediums." Schroeder says, "Your brand is your voice, and that voice has to be consistent and clear whether it's in print, in the boardroom or on the Web."

For Fuelhaus, it's important that clients understand branding as an evolution, not a single event. They advise that successful branding takes a commitment to identifying, defining and building your brand consistently over time.

"Building brand equity is a lot like financial planning." Schroeder says, "That $10 you put away every month compounds upon itself and increases exponentially over time. The same is true for your brand. Every time you speak to your customer, you have the opportunity to build brand equity. If your message and graphic identity is consistently clear, you'll enjoy compounded results."

Fuelhaus Brand Strategy and Design has been designing print, web and package design solutions with a focus on brand strategy for over thirteen years. They work with well-established brands and help name, design and position new brands. Fuelhaus' diverse client base is critical to keeping their design solutions fresh, as it gives them the opportunity to cross-pollinate ideas from one industry to another.

"Businesses want an innovative solution, yet they hire a creative agency with a specific industry focus. That agency just sold you a formula...and a formula is not going to give you innovation." Schroeder says, "More than likely, they'll sell you the ideas that a previous client discarded."

Fuelhaus' outspoken business strategy is working. The company has tripled in size over the last year and designs award-winning solutions for a national client base. Founded in 1994, Fuelhaus' client list includes work with Spotya! Quickcash, Procter & Gamble, Marriott International, Cox Communications and Stewart Title of California, among others.

Visit Fuelhaus online today at http://www.fuelhaus.com to review articles and see their online portfolio.

Contact:

Kellie Schroeder, President

Fuelhaus Brand Strategy & Design

Kellie@fuelhaus.com

(619) 574-1342

http://www.fuelhaus.com

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Kellie Schroeder
Fuelhaus
619-574-1342
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