Elmhurst, IL (PRWEB) August 22, 2005
Brandcontrol.net, a Marketing Resource Management Systems developer and makers of the patent pending software, BigCabinet 3.0, today announced the release of a new Edit/Proof Wizard that helps bring the power of high-end desktop publishing applications to marketing managers, sales representatives, and other document users who are not designers or technical experts.
Easy Online Brand Management:
Companies can now give any user direct access to branded document content so that they can make changes without going through cumbersome, sometimes cryptic, and always expensive traditional layout and proofing cycles.
ÂOne of our customers, a large print distributor here in the Midwest, asked us to look at their catalog production workflow for 10 of their college publication clients and streamline the two-week-long process. The Edit/Proof Wizard combines BigCabinet 3.0's existing Edit Item Wizard with its Publish Wizard technology, so that users can instantly edit content linked to documents and see real-time proofs online,Â according to Chris J. Parker, President and founder of Brandcontrol.net.
High-End Desktop Publishing without the Operator:
Brandcontrol.net development staff members analyzed their customer's workflow; documented all the activity, including updates and changes to production proofs; and then developed the new Edit/Proof Wizard for BigCabinet 3.0 that can lay out (online) the customer's 32-page course catalogs for colleges in as little as 40 seconds. Unlike traditional operators who may forget, make mistakes, or rely on their own subjectivity, BigCabinet 3.0 follows the designer's original layout and uses unique Brand Rules to control and manage the process.
Streamlining a Traditionally Expensive Process:
ÂProprietary systems or solutions are expensive and very time-consuming,Â says Parker. BigCabinet 3.0 uses standard marketing documents and allows users with online access to edit and apply changes to multiple items, select images, and then preview their document without needing the high-end design application that created it. Although the program runs in a Web browser, it looks and feels like standard Office program and does not require any special training or publishing knowledge to use.
BigCabinet 3.0 cuts down on the time and money required for data entry, corrections, and proofing. It also results in a more relevant content and a higher-quality end product, which makes for better marketing and happier customers.
About BigCabinet 3.0:
BigCabinet 3.0 helps printers, print distributors, and their customers easily and cost-effectively generate print-ready documents online, while streamlining the overall production and ordering of marketing materials.
BigCabinet 3.0 is a turnkey browser-based solution that uses industry standard desktop publishing files and allows users (with access) to repurpose the original documents without breaking brand or design rules. Everything from product information to editorial copy and images can be easily updated and customized through BigCabinet's easy-to-use Wizards. Brandcontrol.net offers the application as an ASP, OEM, or server-installed solution that is customizable, extensible, and e-commerce ready.
The Elmhurst, Illinois-based organization founded by Chris J. Parker provides dynamic publishing solutions through its BigCabinet 3.0 application. The application is a culmination of Parker's design, print production, document delivery, and marketing automation expertise. As a previous agency owner, print production consultant, marketing communications manager, and IBM world-wide business line manager, Parker founded Brandcontrol.net with developing new technology that meets customer needs as the primary goal. No other product has merged the needs of these disciplines into a turnkey browser-based application that is simple to use and completely customizable to meet your business needs.
For more information, visit the company's Web site at