Wireless TV is Born, Creating the Language for 3G Content

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Manhattan-based Wireless TV & Studios Inc., launches the first all-inclusive wireless content development and production studios.

Manhattan-based Wireless TV & Studios Inc., launches the first all-inclusive wireless content development and production studios. Having already developed and implemented a 2-way interactive wireless communication system in a fleet of NYC limousines in the late '90s, the team behind Wireless TV is no new comer to the industry.

Wireless TV Spokesperson, Paula Chorley expressed, "Our purpose has been to develop a solution for the lack of understanding of what wireless content is, what it should be, and its limitless potential."

Eduardo Lipschutz-Villa, President of Wireless TV, when approached commented, "Unfortunately, the hardware and the investments in the wireless networks were determined without any consideration for the content. When in practicality, it is the content that will drive the growth. The wireless content available now has limited growth potential and could jeopardize further development of the industry. Due to lack of content offers and pressed for time, the major carriers have opted for compressing programming made for television and calling it wireless content. Users will not watch an entire movie or a football game on their phones if they can see it at home via the technology it was made for. This is still a long way from being true wireless content with its full potential at play. Confusing the public might prove detrimental in the long run."

Today's launch of Wireless TV is comprised of individuals who spear-headed the advent of the digital and Internet invasions. They were at the forefront, with clients such as The Virgin Group, Unitel, BellSouth, Silicon Graphics, and MetLife.

"It is important to develop a content language specific to the technology. A clear understanding of the behavioral relationship between the user, the device and the circumstances will be the most successful," Ms. Chorley added.

As announced today, Wireless TV & Studios has developed a fall 2005 season of channels created specifically for Wireless video carriers. Comprised of live and pre-recorded content, these channels aim to penetrate the market via relationships with the major carriers.

As of this moment, Wireless TV has not released the facts of the individual channels, but it did disclose the establishment of a strategic alliance with Manhattan's post house Nitrous Ltd. Nitrous' extensive experience has established them as leaders in post-production and broadcast quality control and assurance earning them the trust of clients such as ABC, ESPN, and HBO. This joint venture gives birth to the first tailor-made wireless post-production environment providing complete services. These services range from shooting on location to transmission via mobile unit, posting and live delivery to the client when and as it is needed.

Paul C. Rosen, president of Nitrous Ltd said, "It is essential to understand the potential and limits of new technologies as they evolve and that a difference exists in creating and executing content for the various technologies. We are proud to be the first to build a specific environment for wireless content and to be able to be part of the development of a new audio-visual language and to have the possibility to offer it to our clients. It is important that we grow and evolve with the technology. It is the duty we have towards our clients and the industry."

"As MTV developed the language of cable. We have developed the lingo of Wireless TV."

Press Contact:

Melanie Sullivan

Wireless TV & Studios

917-453-2696

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