(PRWEB) August 22, 2005
Retail giants, Kmart, Radio Shack, Best Buy, Circuit City, Nordstrom and Verizon Wireless have recently purchased foil(mylar) balloons from the Mylarballoonfactory.com to attract customers already in their stores to the "sale" or "clearance areas."
So what is fueling the need for these balloons? Why do these retailers continue to re-order balloons to decorate their show rooms? "It is the festive look they give to the sales floor," says Peter Gonsalves, Verizon Wireless salesman in New York. "As a rule, every store in the region including kiosks, must decorate the sales floor with balloons every morning prior to opening it gives the store a "promotional attraction."
Balloons draw customers who are already in their stores to the "Hot Spots" as retailer's call them. These "Hot Spots" are areas in the store that are designated for liquidation of seasonal merchandise, sale and advertised items. "Balloons make people feel good and it designates an area where they will get a better deal within the store," says Linda Evans, operations manager for Kmart in Pennsylvania.
"The foil (mylar) balloons are 18 inches in diameter and come in heart, circle, or star shapes with 42 different solid colors available" explains Gerard Palomba National Sales manager for the Mylarballoonfactory.com. "We have recently produced a "Sale" balloon which really liven things up, I am really excited about this new merchandising craze, and retailers all over the country are increasing sales by using this simple idea, A Balloon."
Retailers are gearing up to get their share of the busiest shopping season of the year, which is around the corner. This new in-store decorating craze could not come a better time. A unique look. A fun and attractive atmosphere, whatever it takes to get the consumer shopping their stores to bring up year over year profits.
And perhaps, the most important statistic is customer satisfaction. A whopping 90% of mylarballoonfactory.com customers re-order.
Mylarballoonfactory.com carries the highest quality sales, promotional latex and mylar balloons, balloon weights, curling ribbon, get well, birthday, love and Valentine's Day balloons at wholesale prices. Quantity discounts available.
Contact Gerard Palomba at 718-938-9779. Or visit us on the web at http://www.mylarballoonfactory.com
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