Elgin, IL (PRWEB) August 22, 2005
Baby Supermall, an internet retailer of baby products, and Pali, a manufacturer of baby cribs and other nursery furniture, have formed a unique alliance to make Pali’s line of baby cribs and changing tables available to internet shoppers. Previously sold almost exclusively through selected baby specialty stores, this alliance will give all mothers-to-be easy access to this popular line of premium baby cribs. This represents Baby Supermall’s first entry into the nursery furniture product category.
Baby Supermall has swiftly become one of the internet’s top retailers of baby bedding and accessories through its emphasis on quality products, fast delivery, service, and customer-friendly policies. Baby Supermall intends to use this same formula as it extends its product offerings from crib bedding into the nursery furniture category:
- Baby Supermall will offer only Pali cribs, respected by many as one of the highest quality products available in the category. Never content to be a simple online catalog of available products, they have researched the category and decided to focus exclusively on Pali cribs because of their solid beech wood construction and innovative designs.
- One of the only internet retailers that carries thousands of nursery bedding sets and accessories in stock for immediate shipment, Baby Supermall will use this same strategy with Pali cribs. They will carry hundreds of cribs in stock at their distribution center in the Midwest. Shoppers will not be required to wait many weeks or months for delivery of their baby crib, as is common at most other retailers.
- Baby Supermall has also decided to take a unique approach to customer service. Most other retailers, both internet and “brick and mortar,” refer buyers to the manufacturer or other third parties if problems arise due to missing parts or transit damage. Baby Supermall, working closely with Pali, has developed an inventory of necessary parts and in-house expertise with the objective of directly handling 95% of any customer service issues that may arise.
Robert Meier, the President of Baby Supermall, is very excited about this new Pali alliance: “We have had enormous success marketing nursery decor using our unique customer-centered approach. Using the same principles, we intend to provide baby crib shoppers with product quality, delivery and customer service that is unheard of in this industry. As always, our emphasis is on easing the shopping burden on today’s busy mothers-to-be.”
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