BreakThru Radio Proves To Have Rapidly Growing Success

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With the launch of BreakThru Radio (BTR) one month ago, more than one million listeners around the globe have tuned in through the Internet and had the opportunity to hear unsigned and independent artists for the first time.

The underground music world played on BreakThru Radio of un-signed and independent artists has proven to be a mass world-wide need.

With the launch of BreakThru Radio (BTR) one month ago, more than one million listeners around the globe have tuned in through the Internet and had the opportunity to hear unsigned and independent artists for the first time. BTR exclusively plays a new band during every broadcast, bypassing repetitive playlists.

The DJs of BTR have established their own shows based upon the music they choose to play instead of relying on "computer generated" programming. BTR DJs are distinct individuals that have had the opportunity to allow listeners to get to know their personalities. They are "musicologists" who have been able to tell listeners how they feel about music, why they love it and why they are playing it.

The format of BTR has allowed a new resurgence for independent music proven by the phenomenal overnight success of the station. “There is something pure about internet radio,” said DJ Ethan Kanat. “It really is a working meritocracy. You don't need to have the biggest names or the flashiest packaging, all you need is quality goods. The success we're had in the first month proves that BTR will go to the far corners of the music world to deliver the goods.”

BTR is trying to bring back the creativity and originality that make up the building blocks of a true musician and artist. This station allows the boundaries of music to be broken and encourages the exploration of music. The listeners of BTR can fall in love with the music of these artists, not just their image.

BreakThru Radio's mission is to expose unheard artists and provide the original listening experience of hearing a new band for the first time. The eclectic DJs have incorporated music from all genres. BTR has given a voice to a growing list of artists and DJs and now it is known that this voice is being heard and supported by over a million dedicated listeners.

BTR can be heard on http://www.breakthruradio.com or http://www.NYTrack.com, New York's only website dedicated to the tri-state high school track community thus reaching over 5 million high school students. For additional information about BreakThru Radio, please contact Meredith Rifkin: 917-941-5114.

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Cal Rifkin