The Magic Number is 3: Three Leaders from Two of the Southwest's Larger Advertising Agencies Start Their Own Firm, "3"

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A new generation of advertising leadership opens shop, with three creative and strategic talents departing Albuquerque's Rick Johnson & Company and McKee Wallwork Henderson.

3 is a magic number. It's also the name of the new full-service advertising and design firm headed by three -- that's 3 -- of New Mexico's most experienced and talented advertising minds. The partnership was co-founded by Chris Moore, former Account Manager of McKee Wallwork Henderson; Sam Maclay, former Vice President and Creative Director at Rick Johnson & Company; and Tim McGrath, former Design Director at Rick Johnson & Company.

Together or separately, the trio has won recognition from virtually every major national and international advertising award show, including the coveted EFFIE Awards, the One Show, Communication Arts Advertising and Design Awards, the National Addys, and Cannes. In addition, the individuals of 3 have won more than 100 New Mexico Addys and several Best of Show Addys, American Marketing Awards, and recognition from international publications such as Archive, Print, How, Step, Coupe, Shoot Magazine, Graphis and others.

"We've had an amazing opportunity to learn from and contribute to the success of the agencies we were with," says Chris Moore, Strategic Director of 3. "Now we're ready to show what we can do on our own for clients with our highly focused approach."

"We chose the name 3 to signify our approach to the key aspects of advertising: collaboration, insight and creativity," says Sam Maclay, Creative Director of 3. "The idea is to collaborate with clients to achieve the greatest level of insight, which then leads to the most creative, effective ideas."    

The new agency has full-service capabilities, ranging from strategy and account service to media and creative/design services, including interactive. The firm started business with branding and marketing assignments from clients based in Albuquerque, Florida and California.

"We all love New Mexico and don’t want to live anywhere else," says Maclay. "We think there is room for a firm offering our skills and experience, and we're in this for the duration."

Says Moore, "We’re excited to help smart marketers in New Mexico, the region and beyond achieve something special."

"Bottom line, it's a thrill to be able to combine our strengths as one concentrated resource for clients," says Tim McGrath, 3's Design Director. "We just have so much to offer and can’t wait to get started."

Adds Chris Moore, "for those clients seeking -- and perhaps even demanding -- compelling and smart strategy, advertising and design, we're up to the challenge. It's what we've been doing for years."

3 is a full-service advertising and design firm based in Albuquerque, New Mexico. The firm's partners have years of award-winning experience in branding, marketing and advertising/design for retail, healthcare, financial services, tourism, destination marketing, gaming, packaged goods, real estate, automotive, technology, agri-business, e-commerce, public service, and social cause categories. Website: Contact: Chris Moore, Strategic Director, 505.553.4348.

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