TradingBell Released New Version of Catalog Software with Support for Adobe InDesign CS2

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TradingBell Inc. today released its new version of its software - CatalogStudio with support for Adobe InDesign CS2 - the innovative layout and design program. With this release, TradingBell has added and enhanced its core product CatalogStudio to help wholesalers, manufactures and catalog publishers to efficiently manage their catalog data in a central database and publish using industry standard publishing tool Adobe InDesign.

TradingBell Inc. today released its new version of its software - CatalogStudio with support for Adobe InDesign CS2 - the innovative layout and design program. With this release, TradingBell has added and enhanced its core product CatalogStudio to help wholesalers, manufactures and catalog publishers to efficiently manage their catalog data in a central database and publish using industry standard publishing tool Adobe InDesign.

Small- and mid-sized customers can now take advantage of the built in database software that will eliminate the cost of buying, installing and maintaining expensive database servers and software. This considerably reduces the cost of ownership and increases the ROI.

Talking about this new release, Hari Ramamurthy, CEO of TradingBell said, “With this new release, we have a leading product that helps an organization to manage their product asset information more efficiently and also take advantage of all the features of the industry leading publishing tool Adobe InDesign CS2 for publishing their catalog using a central database”

With its open architecture database design, customers are not stuck to any particular vendor’s proprietary database format to store and retrieve the product information and also not tied to any proprietary format from the publishing point of view as TradingBell outputs the catalog documents in Adobe InDesign format.

CatalogStudio software now has an advanced database mapping and import utility that is capable of importing data from a legacy system, excel or text file to TradingBell database quickly and easily.

TradingBell also announced a new service called “ActiveCatalogs for Small Businesses” where the end-to-end catalog publishing is done by TradingBell including, content building, catalog database management in a hosted and secure environment, catalog design and prepare print ready electronic catalog documents. This will considerably reduce the cost of designing the catalogs for small businesses that do not have the capability to design catalogs in-house. The biggest advantage of this service is the ability to review online the catalog pages during the design process and submit changes before the catalog is finalized for printing.

Companies have always found catalog publishing has had its unique challenges. A major challenge is compiling thousands of product items, with a dozen or more bits of information about each item, and making it all look good in print. All of this, much too often has to be completed on a tight budget and with hard deadlines. Additionally, the catalog publisher must also deal with the Web site that is always in need of constant updating, an endless stream of flyers, CD-ROM, regional versioning, price versioning, demands for smaller targeted catalogs and special e-procurement deals with big customers.

TradingBell Catalog Management System is an enterprise class system that is affordable by small and medium sized companies and helps resolve the complexities involved in catalog publishing. One of the key advantages of TradingBell software is that it is designed to work efficiently with industry standard Adobe software tools.

About TradingBell.

TradingBell Inc., with a strong focus on providing Catalog Industry Business Solutions, was incorporated in July 2004. TradingBell has successfully licensed and implemented its solutions to industries such as HVAC/R, Engineering & manufacturing, retail distributors and print publishers. For further information on TradingBell, visit http://www.tradingbell.com.

Company Contact

TradingBell Inc.

1934 Old Gallows Road

Suite 350

Vienna, VA 22182

Phone: (703) 752 6100

Fax: (703) 752 6199

Email: info@tradingbell.com

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Hari Ramamurthy