Ponte Vedra Beach, FL (PRWEB) August 24, 2005
Pocket-Media LLC has expanded its popular ÂInfo To GoÂ program once again, with the rollout of The Wine Card in Bi-Lo/Bruno's Supermarkets based in Mauldin, SC., which operates supermarkets in 6 southeastern states. The Wine Card is produced in association with Wine Spectator, the worldÂs most widely read wine publication for wine news, reviews and features.
It is a 2.125Â x 3.5Â four-color-process card that displays a wine bottle label and rating on side one and a brief review of the wine and food-pairing information on side two. A deck of these cards is placed in a plastic holder, which is clipped to the shelf in front of the rated wine in a supermarket. It becomes a buying guide for the consumer and makes the complex world of wine buying easier.
After extensive market testing in supermarkets in the south, The Wine Card has proved to be an overwhelming success. The average sales increase for wines that participated in the program was 148%.
We also offer a version of The Wine Card, for those wines that are not rated or have not yet been rated. The format is similar to the Wine Spectator card except there is no numerical score. We include the vineyard, tasting notes and food-pairing information on the back to assist the consumer with their buying decision.
Our goal with this program is to better educate consumers and provide them with a source of objective information that will enhance the wine drinking experience. We want to make consumers aware of the value and quality of wine at a variety of price points and instill in them the confidence to buy more expensive wines and broaden their wine purchases. Surveys show that the consumer spends more time (7 minutes average) making a wine buying decision than any other buying decision in a supermarket.
This is a turnkey program that includes design, printing, placement and distribution services. There is no charge to the retailer for participating.
For more information call us at 800-960-1959 or reach us on the web at http://www.thewinecard.com.
Wine Spectator, with more than 2 million readers is the most widely read wine magazine in the world. Published 16 times per year, it offers a colorful view of the good life, including fine dining, wine, travel and entertaining. The magazine reviews more than 12,000 wines each year from virtually every winegrowing region.
Contact: Ken Schaffer or Jann Parker
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