MARBLEHEAD, Mass. (PRWEB) August 28, 2005
HCPro, Inc. today announced it has significantly broadened its healthcare publishing lines by acquiring HealthLeaders Media from Decision Resources, Inc. The acquisition includes the monthly HealthLeaders magazine, several general healthcare business email publications, live events and a state-specific healthcare business news service. This is HCProÂs sixth acquisition of 2005.
Terms of the HealthLeaders Media transaction were not disclosed. Waltham, MA-based Decision Resources will retain its core HealthLeaders-Interstudy managed care research and analysis business.
ÂThe purchase of HealthLeaders Media firmly establishes HCPro in the ad-supported publishing space, and provides us with a platform for launching more ad-supported publications, as well as live events offered in a variety of formats,Â said HCPro President/CEO Bruce Guzowski. ÂWe believe HealthLeaders Media is the leading vehicle to reach healthcare executives. As a followup to this acquisition, we are actively pursuing other ad-supported publishing opportunities in healthcare.Â
Guzowski noted that HCProÂs existing multi-media offerings, including its print and email newsletters, content-rich Web sites, audio conferences, webinars, seminars, and custom publishing capabilities, position the company well to meet the needs of HealthLeaders MediaÂs advertisers and readers. ÂWe can offer exciting ways to communicate with healthcare executives, and serve as the single source for launching highly integrated, multi-media promotional campaigns,Â Guzowski said.
ÂThis is our third acquisition in 2005 of publishing assets that target healthcare executives,Â said Guzowski, referring to HCProÂs previous purchases of the healthcare assets of newsletter publisher The Business Word, Inc., of Centennial, CO, and of healthcare newsletter publisher COR Health, of Santa Barbara, CA.
HealthLeaders Media will become a division of HCPro with a Web site at healthleadersmedia.com. HealthLeaders Media consists of:
Â The monthly HealthLeaders Magazine
Â HealthLeaders Daily News, delivered daily via email
Â HealthLeaders Weekly Healthcare Business News, delivered weekly via email
Â HealthLeaders eHealthcare & Technology Weekly News, a weekly email newsletter
Â HealthLeaders Executive Survival Guide, a monthly email newsletter
Â California Healthfax, a subscription newsletter covering top business/regulatory California healthcare news
HCProÂs Mark Hollister will serve as the General Manager of HealthLeaders Media. Hollister comes from a publishing background working/building both controlled and paid magazine franchises including major brand magazines such as Inc., CFO, Fast Company, and IDGÂs NetWork World. HollisterÂs responsibilities include expansion of new product lines, new content distribution channels, marketing, circulation, sales, partnerships and more.
HealthLeaders Media will continue to be based Nashville, TN. ÂWe are delighted that 100% of the staff of HealthLeaders Media decided to join HCPro,Â Hollister commented.
ABOUT HCPRO, INC.
HCPro, Inc. meets the specialized information, advisory, and education needs of the healthcare industry by providing need-to-know information products in a variety of formats and media, including 66 newsletters, 275 books, 75 videos, 150 annual audio conferences, over 100 online courses and 45 live seminars and conferences. In addition, HCPro provides consulting in critical healthcare areas through its consulting division, The Greeley Company.
ABOUT DECISION RESOURCES, INC.
Decision Resources, Inc., (DecisionResources.com) is a global leader in health care market research publications, advisory services, and consulting designed to help clients shape strategy, allocate resources, and master their chosen markets. HealthLeaders-InterStudy, a Decision Resources company, is the authoritative source for managed care and health care market data, and analysis. For more information on Healthleaders-InterStudy, please visit HealthLeaders.com.
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