New Media Maze Create, Launch and Seed Scary Viral Marketing Campaign for DreamWorks Home Entertainment
New Media Maze, the London interactive marketing consultancy are launching a spooky new viral marketing campaign to promote the International release of The Ring 2 on DVD this month.
(PRWEB) August 25, 2005 -- Commissioned by DreamWorks Home Entertainment, the viral campaign is being dubbed the 'scariest viral ever to hit the internet and mimics an actual scene from the movie. New Media Maze Director Dave Smith explains 'The Ring 2 is the chilling sequel to the smash hit horror flick The Ring, starring Naomi Watts. She reprises her role as Rachel Keller and attempts to move on from the horrors of the first film, which fail as she once again finds herself with a mysterious videotape in hand. We have created the viral upon these key themes -- if you watch the tape, your phone rings and you are told that you only have 7 days left to live. Weve essentially recreated that experience online and the effect -- like the movie, is truly chilling.
Visitors to the DVD launch site www.7daysleft.com are invited to scare their mates by entering their email address and mobile telephone number. The site then sends an email to the visitors friend, inviting them to click on a link, and watch the video. As theyre watching it, their mobile phone rings, and a voice whispers Seven days" down the phone. Dave Smith adds Once theyve experienced the terror of the viral, we 'reveal that in this instance it was just a wind up by their friend, and invite them to spread the fear by entering the details of five of their friends. In this way we create a viral effect. Weve already launched the viral in Australia, where the it has really taken off -- theres already been over ten thousand interactions with the viral, from a very small seeding base. Weve also had some great feedback directly from consumers and also seen several people discussing the viral in Australian newsgroups, which is a great endorsement of the campaign."
As well as building the viral, which combines flash, php, a database and integration with VoIP telephony, New Media Maze are seeding the campaign over Europe and the UK activity is due to start today. Were really expecting this to take off in the UK, and were planning a huge launch for the viral with a big initial seeding base. This type of campaign really demonstrates the power of viral marketing. Only with a viral campaign can you engage the consumer, encourage them to interact with you, allow them to experience the fear from a movie, and then have them endorse your product by sending the viral to five of their friends" adds Dave Smith.
Start Scaring - Visit: http://www.newmediamaze.com/7daysleft.html
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