Can You Keep Your Customers Away From the Competition with "Proactive Emotional Marketing"?

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Business Retention Specialist, Lee Holden joins Success Academy on Radio Host, Mandy Bass, for an in depth discussion on client retention. Show was recorded live September 2, 2005. Listen to the archive. World-wide access. Call-ins (or emails) encouraged. Free to listeners. Log directly into show page at

On Friday, September 2, Business Retention Specialist, Lee Holden, an advocate of "Proactive Emotional Marketing," was a special guest on the new, live internet radio program, Success Academy. The weekly show is hosted by, Business Coach, Mandy Bass and features practical, real-world tools to help professionals, students and business owners raise income ceilings, cut working hours and get more out of life. Because the show is accessible through the Internet, busy professionals can tune in, free of charge, from anywhere in the world by logging into Listen to a recording of this show by logging into:

"We are featuring Lee on the show," says Mandy, "Because without a proactive client retention process, you can expect your valuable client base to steadily and quietly slip through your fingers like grains of sand." Frank, an insurance broker from Brea, California, who has followed Lee's advise adds:

"I did not fully appreciate the power of Proactive Emotional Marketing until one of my clients, an attorney, called. Apparently I was the only person who remembered his birthday."

According to Holden, who works with small business owners on a daily basis, sixty-seven percent of the customers we lose, go somewhere else simply because we did not stay in touch. Show host, Mandy Bass agrees: "It is an avoidable problem that Lee Holden knows how to solve. This is show you won’t want to miss."

Holden says, "It can cost ten to twenty times more to gain a new customer than to keep one you already have. If you focus on client retention as part of your business strategy, you can grow your business and reduce advertising costs by 20% - 40% over a three-year period."

His clients are generous in their praise for his process: "Lee Holden's structured communications process grows 'Top-of-Mind' awareness with both current clients who already like and trust me and potential clients. Best of all it supports my other advertising and marketing and takes little of my time or attention," says Rick Fiege, President/CEO of CRM Security Systems. California. Debbie, a real estate transaction coordinator, agrees.

"By following Lee Holden's advice I immediately turned a $100 investment into $2700 of business. And my average transactions have increased by 133%."

Success Academy on Radio aims to help more people achieve their goals and overcome the obstacles that hinder success.

A limited number of select sponsorships are available to companies interested in reaching this upwardly mobile audience. So that listeners can receive maximum benefit from the show's content, there are only three short commercial breaks at 20-minute intervals. "By doing that," Mandy explains, "we respect the natural attention span of our audience and give our sponsors added value."

Success Academy's topics include practical tools to generate sales; marketing strategies that respond to current market trends; tactics for time and self management; and tips for recruiting, hiring and managing employees. Mandy interviews sales and marketing experts, futurists and forecasters, time management whizzes, and high-tech gurus who share cutting-edge techniques. Listeners are able to e-mail questions or call in for advice tailored to their particular needs.

The one-hour shows are aired live on Fridays at noon eastern time and also archived so that they can be easily accessed on demand. For sponsorship or guest information, contact Priority Living Systems at 305.754.2127 or e-mail e-mail protected from spam bots.

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