Hot Banana Announces Upgrade of its Active Marketing Web Content Management Suite™ to Version 5.3

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New release includes numerous feature and functionality upgrades, significant enhancements to performance and new Active MarketingÂ? features.

Hot Banana Software Inc., a leading provider of Web Content Management Software (WCM), today announced the upgrade availability of Hot Banana Active Marketing Web Content Management Suite™ Version 5.3. This is the latest upgrade to Hot Banana's integrated suite designed to further consolidate Web Content Management and eMarketing activities into one Active Marketing™ Web Content Management platform.

Hot Banana Version 5.3 is a significant point upgrade, in that it contains enhancements to its Web Content Management functionality and performance, such as; Advanced Metadata Management (conforms to the Dublin Core Standard); Universal Listing Module to easily manage complex structured content areas; and page-by-page SSL (Secure Sockets Layer) Management. The Hot Banana Active Marketing™ Solution has also been significantly upgraded with features such as, Atlas, Google and Yahoo! search engine campaign tracking code integration; Flash Streaming Media Manager for placing video directly into Web pages; Keyword Web Page Analyzer, enabling non-technical users to analyze every SEO attribute of a Web page; PRWeb Press Release distribution integration; and upgraded integration with WebTrends 7.5 On Demand.

“We continue to drive Hot Banana as the ideal Web Content Management and Active Marketing™ solution for marketing departments,” says Krista Lariviere, President, Hot Banana Software Inc. "Web Content Management is fast becoming a business imperative for marketers, who are also demanding the integration of best-of-breed eMarketing technology products and measurement tools. In keeping with Hot Banana’s leading-edge innovation, Version 5.3 was developed in direct response to marketplace demands for combined Web Content Management and Active Marketing™ solutions that reduce operational and IT costs, yet keeping ease-of-use for non-technical users paramount.”

Hot Banana 5.3 features include:

Hot Banana Web Content Management Suite Upgrades

  •     Rich Text Editor Upgrades – Including advanced image placement and management
  •     Metadata Management – Dublin Core Standard
  •     Firefox Support Updates
  •     SSL Page-by-Page Management
  •     Translation Manager Upgrades – Enhanced workflow for multilingual Web sites
  •     Portal Tool and Content Containers – To create pages with portal functionality
  •     Universal Listing Module – to manage structured content items such as job postings, press releases or a list of articles, white papers and resources.
  •     RSS Feed Manager Upgrade
  •     Upgraded Work Flow Access Level Manager
  •     Staging Wizard for Upgrades
  •     Faster Page Loading and Overall Performance Upgrades
  •     Client Branding of Hot Banana’s User Interface
  •     Email Encoding Features – To Block Spam Attempts

Active Marketing Solution Upgrades

  •     Keyword Web Page Analyzer - For SEO Analysis
  •     Flash Streaming Media Manager – Upload Flash Movies and place them on Web pages
  •     Communicator Enhancements – Enabling the cloning of email communications
  •     Media Release Manager – Integrated PRWeb press release distribution
  •     Web Trends 7.5 Upgrade including Campaign Tracking Feature (Translation Table)
  •     Form Builder – JavaScript Validation and Form Element Upgrades – Easy Cloning of Forms
  •     Search Engine Integration – Atlas, Google and Yahoo! search engine campaign tracking code integration
  •     Notification Manager – Allows Web site visitors to automatically be notified via email of a change in Web site content.

"Hot Banana 5.3 is an important step in the evolution of Hot Banana's technology as companies continue to focus their online business initiatives on actions and results," says Krista. "As we move towards the end of the year, our product strategy will continue to be one that places the power of the Web Content Management process into the hands of the marketing department user, while reducing cost of ownership and focusing on the consolidation of Active Marketing in a single eMarketing platform."

About Hot Banana Software Inc.

Founded in 1999, Hot Banana powers Web sites for more than 180 companies worldwide. Designed for non-technical users, Hot Banana is a full-fledged Web Content Management Suite that manages the content creation and delivery process of a Web site.

The Hot Banana Active Marketing Web Content Management Suite consists of the end-to-end integration of Web Content Management, Internet marketing, search engine optimization - SEO, and WebTrends 7.5 Web analytics. Hot Banana is an ideal Web site solution for online branding, corporate communications, lead generation & conversion campaigns, customer retention, PR, and event marketing programs. Hot Banana is available as Hot Banana On-Demand (Software-as-a-Service (SaaS)), or as Hot Banana Licensed. Clients include; Algoma Steel, Bell Industries, Parents Action for Children, Ansell Healthcare Europe, World Vision, Beaver Vending, Los Alamos School Board (New Mexico), Law Society of Upper Canada, Expertech, and The County of Simcoe. Hot Banana Software Inc. is profitable and privately held. http://www.hotbanana.com

Press Contact for Hot Banana:

David Terry

VP Sales and Marketing,

Hot Banana Software Inc.

(705) 792-3880 Ext. 222

david@hotbanana.com

http://www.hotbanana.com

Hot Banana and the Hot Banana logo are trademarks or registered trademarks of Hot Banana Software Inc. All other names are trademarks or registered trademarks of their respective companies.

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David Terry