Lower East Side BID (LES BID) Presents Fashion Flipside, Sept. 11, 2005

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Lower East Side BID (LES BID) Partners with Lower EastSide Girls Club (LESGC) And September Concert in Outdoor Fashion Show

Fashion Week 2005 will close on the Flipside this year on the Lower East Side’s (LES) tenement-lined Orchard Street. In its fourth year, Fashion Flipside (formerly Stores-A-Go-Go) highlights the Lower East Side’s unique character through a day of outdoor runway fashion while paying tribute to the area’s vitality and resilience in the aftermath of the events of September 11th. Having emerged as an alternative for Fashion Week, Fashion Flipside will take place September 11, 2005 from 1pm-5pm.

“The Lower East Side was among the hardest hit neighborhoods after 9/11, forcing many businesses to close shortly thereafter. Through Fashion Flipside, we hope to further unite our community and recognize our strength and dynamism – the very qualities which have historically helped build our neighborhood.” says Joseph Cunin, Executive Director of the Lower East Side BID.

Fashion Flipside’s runways will feature the creations of nearly 40 emerging and established designers along with music, shopping, and charitable opportunities. Open to the public and dedicated to the promotion of neighborhood business and community, this year’s event also partners with the local grassroots organization Lower EastSide Girls Club (LESGC) and September Concert, along with other local and corporate sponsors including BlackBook Magazine, Orange V Vodka, Izze Juice, and more.

LES designers to be showcased at this year’s Fashion Flipside include Selma Karaca, Harriet’s Alter Ego, La Di Da Boutique, Johnson, Foley and Corinna - Men, Apollo Braun and many more. Designers will present their Fall collections while the new class at Forward (http://www.forwardnyc.com) — the LES BID’s fashion incubator— will run a full preview of their emerging designers’ collections.

Presenting an LES girls’ view of fashion and life on the LES, the Lower Eastside Girls Club’s Couture Camp “designers” will model their own creations produced under the guidance of local designer and boutique owner, Mary Adams. The Lower East Side BID (http://www.lowereastsideny.com) will be donating a portion of the proceeds from the event’s trunk sale to the LESGC.

“We’re thrilled to collaborate with the LES BID on Fashion Flipside—it’s a natural fit. This is a powerful opportunity for girls to showcase their talents and work while expressing their passion for the LES— a neighborhood that nourishes and inspires them each and every day. We can’t wait!,” said Girls Club Acting Executive Director, Purva Panday.

Fashion Flipside will close at 3 p.m. with a rendition of "I Can See Clearly Now." The performance is part of September Concert, a citywide music festival aimed at bringing communities together, reaffirming a hope for peace, and celebrating life. A post-show free concert highlighting neighborhood musicians is being planned for the evening.

“The September Concert and Fashion Flipside share the same goal and vision of bringing people together and starting something positive and we are excited to have the opportunity to join forces. We hope that the September Concert will bring a citywide focus to the LES' effort, and we are thrilled to have a presence in the neighborhood that represents such great resolve, energy, and creativity,” says Haruko Smith, Executive Director of September Concert.

In keeping with the Lower East Side’s renaissance, the LES BID is undergoing a rebranding, recently introducing its promotional campaign “L.E.S. is More. Explore.,” and a new logo.

“Fashion Flipside is a true testament to our neighborhood’s distinct and colorful character. Built with the tenacity of small merchants, the tradition continues with new creative retailers, designers, and artists -- all of whom have come together to create the vibrant Lower East Side of today.” Says Cunin.

Fashion Flipside Event Details:

Sept.r 11, 2005, 1-5 p.m. *Open to Public

Orchard Street between Stanton and Rivington

Fashion Show begins promptly at 2pm, incorporating LESGC Couture Camp, September Concert closes show at 3p.m.

Day long activities include: Fashion, music, tastings, Fashion Flipside trunk sale, interactive stations, free post-event concert featuring local artists at the Slipper Room, from 4-7 p.m.

More information:

Dara Lehon (Lower East Side BID)

212.226.9010

http://www.lowereastsideny.com

Angela Lowe (Fashion Flipside/Production Inquiries)

212.260.7217

Lane Keough (September Concert)

212.843.9282

http://www.septemberconcert.org

Claire Cole, (Lower EastSide Girls Club)

212.982.1633

http://www.girlsclub.org

About The Lower East Side Bid (Les Bid):

Established in 1992, the Lower East Side Business Improvement District (LESBID) is a non-profit economic development organization created to revitalize the Orchard Street Shopping District while preserving its unique and diverse character. Today, the LESBID is a community of over 400 merchants and property owners managed by a Board of Directors and consisting of local merchants, property owners, residents and elected officials. Among the services the LESBID provides include graffiti removal, street cleaning, beautification projects and economic development services. The LESBID also provid marketing and advertising for the district, supports local arts organizations and hosts community events designed to highlight our dynamic neighborhood’s unique character. For more information, call 212.226.9010 or see http://www.lowereastsideny.com. L.E.S. is More. Explore.TM

About forward:

In keeping with the BID’s mission to foster growth of the neighborhood, the LESBID created FORWARD, a fashion incubator at 72 Orchard St., in July 2001. Initially conceived to attract, educate, and retain talent to the neighborhood, FORWARD offers a select group of emerging designers a showroom within the Lower East Side’s burgeoning shopping district. FORWARD also helps designers breakout through marketing, public relations, and events like Fashion Flipside, where they will present their Fall collections. More information, call 212.226.9010 or see http://www.lowereastsideny.com.

About The Lower East Side Girls Club (Lesgc):

The Lower Eastside Girls Club is a small organization with a big mission: preparing today’s girls for tomorrow’s world. A private grassroots organization founded in 1996 by neighborhood mothers, artists, community activists, workers, and educators, we are dedicated to ensuring that girls in our programs learn to think critically and act positively, learn to care for themselves and others, and grow into productive and happy adults. Having grown from an organization whose programs were at one time run out of a shopping cart, today the Girls Club serves over 300 economically disadvantaged girls and young women living on the Lower East Side, and is currently working on constructing a state-of-the-art, 50,000 square foot "green" building to house the Girls Club programs on Avenue D. For more information on the Lower Eastside Girls Club and its programs, please call 212.982.1633.

About September Concert:

The September Concert was born in 2002 with a dream of filling the skies of New York on the first anniversary of the events of September 11th. It has since become an annual event, bringing free concerts of all kinds of music to parks, libraries, shops, cafes, clubs, churches, steps of buildings, anywhere and everywhere, every September 11th. The organization’s mission is to bring our communities together, to reaffirm our desire for peace, and to celebrate life and our universal humanity. For more information and to view an event video, visit http://www.SeptemberConcert.org or call 212.986.0412.

Contact:

Dara Lehon, Lower East Side BID 212.226.9010

Claire Cole, Lower EastSide Girls Club 212.982.1633

Lane Keough, September Concert 212.843.9282

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