Affordable Appeal: Consumer Sat. & Brand Loyalty Strong Among Third-Party Inkjet Cartridge Buyers--New Lyra & Recharger Report Analyzes Aftermarket Cartridge Consumers
Think Ink: The 2005 U.S. Ink Jet Cartridge User Survey, from Lyra Research (www.lyra.com) and Recharger Magazine (www.rechargermag.com), finds 44 percent of consumers surveyed have purchased an aftermarket ink cartridge. The majority of these buyers was entirely satisfied" with the cartridge and plans to buy that brand again. The report, released at Recharger Magazine's 10th annual World Expo trade show in Las Vegas, focuses on demographics, sat. levels, and buying behavior of OEM and aftermarket ink jet cartridge buyers, refill kit users, and refill shop customers.
Las Vegas, NV (PRWEB) August 25, 2005 -- Think Ink: The 2005 U.S. Ink Jet Cartridge User Survey, a new report from Lyra Research (www.lyra.com) and Recharger Magazine (www.rechargermag.com), finds that 44 percent of the consumers surveyed have purchased an aftermarket ink cartridge, and the majority of these aftermarket cartridge buyers were "entirely satisfied" with the cartridge and plan to buy that brand of cartridge again. The report, released at Recharger Magazine's 10th annual World Expo trade show at the Mandalay Bay Convention Center in Las Vegas, NV, focuses on the demographics, satisfaction levels, and buying behavior of purchasers of both OEM and aftermarket ink jet cartridges, refill kit users, and customers who use retail refill shops.
"With more than 1,200 respondents, this is our largest survey of ink jet cartridge users to date," said Jim Forrest, senior analyst at Lyra Research and author of the report. "The survey results allow us to analyze the behaviors and attitudes of users of OEM and aftermarket cartridges, refill kit users, and refill shop customers. We also segmented the survey results by printer brand, including responses of Dell printer users for the first time."
The full report is available in PDF format for $99. Visit Lyra Research at World Expo (booth 1631) or on the Web (www.lyra.com) for more information on this report.
"We are very proud to partner with Lyra on this project," said Phyllis Gurgevich, publisher of Recharger Magazine. "We feel it's groundbreaking and a great value in that it gives companies in our industry, no matter which channels they sell through, an accurate picture of not only who their customers are, but what, how often, and why consumers purchase printer consumables."
Frank Stefansson, CEO of Lyra Research, concurred. "Combining Lyra's primary research expertise and Recharger's intimate knowledge of the aftermarket industry with both organizations' ongoing coverage of supplies market trends provides readers with essential data on consumer buying habits, brand preferences, and use of OEM and aftermarket cartridges."
About Lyra Research and Recharger Magazine
Founded in 1991, Lyra Research is recognized worldwide as the leading provider of market, product, and technology information and analysis focused on the imaging industry. Lyra provides targeted information on printers and copiers, digital photography, and imaging supplies to more than 2,000 clients in more than 40 countries. Recharger Magazine serves the office-products recycling industry and is committed to fostering and supporting the growth of the supplies-remanufacturing industry through complete, objective coverage of the community, technology, issues, and trends.
Lyra Research and Recharger Magazine will team up again to produce a second comprehensive report on the use of OEM and aftermarket toner cartridges. The report will be available in the fourth quarter of 2005.
CONTACT:
Andre Rebelo
Marketing Manager
Lyra Research, Inc.
1-617-454-2658
arebelo@lyra.com
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