Cognitive Labs Combines Science with Fun, Launches Mind-game Portal

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Use Cognitive Labs to test and track your cognitive performance. Play fun games that use the same keyboard combinations and skills as our tests, exercising your speed of cognitive processing and decision making.

Cognitive Labs, a leader in scientifically valid online cognitive testing used to detect and monitor changes in cognitive performance caused by conditions such as memory loss, today announced the launch of its Game Central mind-game portal.

At Game Central, people from all ages and walks of life can access classic puzzle games, and reaction-time based Arcade-style games while creating their own personalized cognitive baseline, or snapshot of their memory and thinking speed in multiple dimensions. Cognitive Labs scientifically tested almost 100,000 people while building on its Archive of human memory which extends across age, education level, and physical location.

Cognitive Labs patent-protected technology is used at institutions like Stanford and University of California in research studies involving memory loss and neurological function, plus industry-sponsored clinical trials where a high degree of accuracy is required. The technology has been shown sensitive in detecting subtle changes for various brain degenerative conditions to a greater degree than traditional neuropsychological tests and correlates with results achieved with Magnetic Resonance Imaging (MRI) at a much lower cost.

Tests and tracking technology are combined with entertaining and challenging games to create circuit-training for the mind, featuring the first widely accessible meter or scale for detecting changes in cognitive performance. The tests are available online and in retail stores such as Walgreen’s and GNC where they are provided with product from partner Natrol (Nasdaq: NTOL).

If an individual starts a diet or exercise program, changes nutritional intake or lifestyle, or attends continuing education, the effects on their mental fitness are easily observed over time with the easy to use Memory For Life program. “What is needed,” observes Dr. Michael Addicott, “is a scale or meter for the mind that makes following cognitive activity almost as easy as weighing yourself or using an online diet calculator. Now people can take cognitive fitness into their own hands.”

The company’s mission is to open up the human mind to understanding through open-source data. Take a free test, and the company’s algorithms tell you how compare to others, tracking your responses.    

Cognitive Labs Game Central, MemCheck, and Memory for Life services are all available at


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Michael Addicott