Oneupweb’s PReach™ Maximizes Public Relations Using Search Engine Optimization (SEO) & Marketing (SEM)

Share Article

Ground-breaking technology gets measurable results fast. Getting your company’s news and announcements in front of the millions of people who read search engines’ news results every day is the goal of a new service offered by Oneupweb, the trusted leader in search engine optimization (SEO) and marketing (SEM). The new online marketing service, PReach™, extends the reach of a company’s public relations efforts by optimizing press releases for distribution on the web.

PReach gives search engines just what they want: relevant, meaningful content

Getting your company’s news and announcements in front of the millions of people who read search engines’ news results every day is the goal of a new service offered by Oneupweb, the trusted leader in search engine optimization (SEO) and marketing (SEM). The new online marketing service, PReach™, extends the reach of a company’s public relations efforts by optimizing press releases for distribution on the web.

“PReach brings the traditional press release into the future,” says Lisa Wehr, Oneupweb CEO. “Oneupweb clients can use PReach to reach out to journalists, editors, investors, analysts, customers—anyone that you want to get in touch with. PReach is all about getting your company’s name and message to the right people at the right time.”

Wehr adds, "And the best part is that using PReach produces almost immediate results. Getting press releases covered by major news outlets used to take days or even weeks. With PReach, it takes only hours. That’s important when you have a major announcement—and vital when you’re in crisis management."

The process of press release optimization involves making the pages of a release more easily accessible to search engine spiders, emphasizing key topics relating to a specific company announcement and making sure those releases appear for interested users.

Online, press releases are picked up at regular intervals by search engines looking to add content to their "news" results. A well-optimized press release will position higher in these news results. As an added benefit, well-optimized press releases are more likely to be picked up by search engines’ natural results, which increases the potential audience by millions and lends even more credibility to the news and to your company.

Optimizing press releases with PReach has many benefits, including:

• reaching customers and media interested in your industry and issues.

• getting your most timely topics indexed by the search engines quickly.

• presenting your key messages via the web during a communications crisis.

• establishing or solidifying you as the expert in your industry.

• increasing your website’s link popularity.

"PReach gives search engines just what they want: relevant, meaningful content," says Wehr. "Your optimized press release not only informs the public about your news, products, events, and services, it leads interested prospects directly to your company. And that’s the most important element in any marketing effort."

About Oneupweb

Oneupweb has been the trusted leader in search engine optimization (SEO) and marketing (SEM) since 1996. The only two-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award, Oneupweb specializes in tailoring custom strategies that include natural search engine optimization, paid search marketing, search engine user behavior, PR optimization, and marketing analytics designed to deliver superior return on investment. Oneupweb publishes the industry-leading search engine marketing newsletter OneUpNews, providing readers with strategic SEO / SEM insight. Oneupweb’s clients include Unisys, Equifax, Motorola, Avery-Dennison, Maritz, Kimberly-Clark, JC Whitney, among many others. Named to BtoB Magazine’s Who’s Who List in 2004 and 2005, Oneupweb is a privately held company located in Michigan. For more information on Oneupweb, please contact 231.256.9811 or visit Oneupweb.com.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Rachel North
ONEUPWEB
2312569811 X116
Email >
Visit website