PReach gives search engines just what they want: relevant, meaningful content
Lake Leelanau, MI (PRWEB) August 29, 2005
Getting your companyÂs news and announcements in front of the millions of people who read search enginesÂ news results every day is the goal of a new service offered by Oneupweb, the trusted leader in search engine optimization (SEO) and marketing (SEM). The new online marketing service, PReachÂ, extends the reach of a companyÂs public relations efforts by optimizing press releases for distribution on the web.
ÂPReach brings the traditional press release into the future,Â says Lisa Wehr, Oneupweb CEO. ÂOneupweb clients can use PReach to reach out to journalists, editors, investors, analysts, customersÂanyone that you want to get in touch with. PReach is all about getting your companyÂs name and message to the right people at the right time.Â
Wehr adds, "And the best part is that using PReach produces almost immediate results. Getting press releases covered by major news outlets used to take days or even weeks. With PReach, it takes only hours. ThatÂs important when you have a major announcementÂand vital when youÂre in crisis management."
The process of press release optimization involves making the pages of a release more easily accessible to search engine spiders, emphasizing key topics relating to a specific company announcement and making sure those releases appear for interested users.
Online, press releases are picked up at regular intervals by search engines looking to add content to their "news" results. A well-optimized press release will position higher in these news results. As an added benefit, well-optimized press releases are more likely to be picked up by search enginesÂ natural results, which increases the potential audience by millions and lends even more credibility to the news and to your company.
Optimizing press releases with PReach has many benefits, including:
Â reaching customers and media interested in your industry and issues.
Â getting your most timely topics indexed by the search engines quickly.
Â presenting your key messages via the web during a communications crisis.
Â establishing or solidifying you as the expert in your industry.
Â increasing your websiteÂs link popularity.
"PReach gives search engines just what they want: relevant, meaningful content," says Wehr. "Your optimized press release not only informs the public about your news, products, events, and services, it leads interested prospects directly to your company. And thatÂs the most important element in any marketing effort."
Oneupweb has been the trusted leader in search engine optimization (SEO) and marketing (SEM) since 1996. The only two-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award, Oneupweb specializes in tailoring custom strategies that include natural search engine optimization, paid search marketing, search engine user behavior, PR optimization, and marketing analytics designed to deliver superior return on investment. Oneupweb publishes the industry-leading search engine marketing newsletter OneUpNews, providing readers with strategic SEO / SEM insight. OneupwebÂs clients include Unisys, Equifax, Motorola, Avery-Dennison, Maritz, Kimberly-Clark, JC Whitney, among many others. Named to BtoB MagazineÂs WhoÂs Who List in 2004 and 2005, Oneupweb is a privately held company located in Michigan. For more information on Oneupweb, please contact 231.256.9811 or visit Oneupweb.com.
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