Now On Tap at Atlantas Local Original Brewer; Atlanta Brewing Company, BrightWave Marketing Partner To Better Serve Loyal Beer Drinkers Through Email Marketing Programs

Atlanta Brewing Company, Atlantas original local brewery, and BrightWave Marketing, Inc, a leading Email Marketing and Customer Relationship Services firm, announced today that they have partnered to launch a customer retention and loyalty Email Marketing program.

ATLANTA, GA. (PRWEB) August 29, 2005 -- Atlanta Brewing Company, Atlantas original local brewery, and BrightWave Marketing, Inc, a leading Email Marketing and Customer Relationship Services firm, announced today that they have partnered to launch a customer retention and loyalty Email Marketing program.

This new Email communications partnership coincides with the launch of Atlanta Brewing Companys latest beer, Red Brick Blonde. This is the seventh beer in the award winning lineup of the Midtown Brewer. BrightWave Marketing, also based in Midtown Atlanta, will utilize its deep expertise within the consumer industry to deliver timely and compelling Email messaging to the Atlanta Brewing Companys loyal customers.

Greg Kelly, Founder and CEO of Atlanta Brewing Company, stated Atlanta beer drinkers are increasingly more sophisticated when it comes to their beer choices. This is also true for how they want to be marketed to. We realize Email Marketing is the preferred platform for promotional and product related communications for our customers."

Kelly added, "BrightWave Marketing, while being a local firm, has a national reputation for providing superior client service and the know-how to grow our business and customer loyalty in a cost effective fashion."

BrightWave Marketing Principal, Simms Jenkins, commented We are excited about the prospects for growing Atlanta Brewing Companys business, and we think Email Marketing is a very smart way to accomplish these goals. With their beer being among the best in the region and their customers already very loyal, Email Marketing will be a very appropriate way to enhance relationships, virally promote the brand and acquire new beer enthusiasts. "

About BrightWave Marketing
BrightWave Marketing is a specialized marketing services firm, focusing on creating and managing exceptional strategic and tactical online acquisition, retention and loyalty programs. BrightWave Marketing offers customized solutions leveraging the flexibility and economy of Email Marketing, search engine keyword buys and other online customer relationship tools. For more information, please visit www.BrightWaveMarketing.com

About Atlanta Brewing Company
ABC is Atlanta's oldest craft brewery and has won many awards for its hand crafted beers. The brewery is located in a quaint red brick building in Midtown Atlanta and is open for tasting Tours every Wednesday and Friday @ 5:30. The brewery is also available for private group "tasting tours". For more information, please visit www.atlantabrewing.com/

Contact:
Simms Jenkins
404.888.0133
Principal --BrightWave Marketing
                                
Greg Kelly
404.275.6701
President and Founder -- Atlanta Brewing Company

SOURCE BrightWave Marketing
Web Site: www.BrightWaveMarketing.com

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