AP9 Essentials Advises Parents on Back-to-School Fashion Purchases and Teenagers’ Styles

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AP9 Essentials, from Adaptive Marketing LLC, Provides Consumers with Great Deals on Clothes, Shoes and More.

It's time for students to get ready for school. Along with getting their kids back on a schedule, parents have to budget for all the supplies and clothes their children need for the new school year. Parents who are members of AP9 Essentials, a leading membership discount program offered by Adaptive Marketing LLC, have an easier time with their back-to-school budget, because they know they can save 20% on gift cards to major retailers across the country.

AP9 Essentials members can log on to DealPass to take advantage of their money-saving benefits. With the budget concerns out of the way, the next issue is finding areas of agreement on the proper school attire. Tastes and styles tend to differ a great deal between generations, especially if teenagers are involved, and a shopping trip can sometimes become a battle between parents and kids.

To make things a bit easier for both sides, AP9 Essentials has some advice that can help ease tensions during the upcoming back-to-school shopping season:

-- Make peace, not war. This is the perfect time to sit down with your kids and share opinions about school fashion trends. Let your kids express their points of view, listen to them, decide where you might be willing to compromise, and arm yourself with patience. If you can reach an agreement with them before hitting the stores, you can avoid unseemly arguments in the fitting rooms later on.

-- Set rules and limits. Once you've spoken with your children and established some common ground, make sure they clearly know the Do's and Don'ts of this year's shopping trips. Clothes with offensive messages, pants up to five sizes bigger than your child needs, and extremely revealing shirts or skirts are out of bounds for most parents -- and for most schools' dress codes. Given current trends, this can be tricky, so be sure you give them alternatives. They need to know that you value their opinion as much as you need them to understand that you prefer durable and practical apparel over the latest fads.

-- Take advantage. Once you agree on some styles, colors or materials, go for it as much as you can. If they like t-shirts with their favorite bands or singers combined with fairly old-looking jeans, load up on both items. Capitalize on the agreement by teaching them about the quality of the materials or fabrics, especially on shoes and everyday apparel like jackets, since kids often care only about style. Remind them that there are limits to your budget and that you won't be buying new shoes every three months.

-- Walk a hallway in their shoes. Remember how you felt every time your parents bought you something you didn't like and made you wear it to school? Don't do the same to your kids. Peer pressure can be very intense at school, and clothing allows kids to identify with others and, at the same time, express their individuality.

In addition to savings on gift cards for major retailers, AP9 Essentials offers you exclusive savings on eyewear, health and beauty, accessories and home. AP9 Essentials members may access these benefits by logging in to DealPass.

Members and non-members alike can visit our blog to get more information about the available benefits in AP9 Essentials and of the other membership discount programs offered by Adaptive Marketing LLC.

About AP9 Essentials

AP9 Essentials is a leading membership discount program offered by Adaptive Marketing LLC. Headquartered in Stamford, Conn., Adaptive Marketing is a category leader in both membership and loyalty programs, bringing value direct to consumers through an array of benefits in healthcare, discounts, security, personal property and personals. Members may access their benefits at DealPass.com, an online portal for Adaptive Marketing membership programs. With broad online and offline distribution capabilities, Adaptive Marketing offers its corporate client partners effective tools to enhance market presence, strengthen customer affinity and generate additional value through programs, such as AP9 Essentials.

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