DigitalGrit’s Scott Delea to Present “Advanced Tactics in SEO: Leveraging Your Business Blog for Better Lead Generation” to DMA

Boonton, NJ (PRWEB) August 29, 2005

Scott Delea of Web marketing firm DigitalGrit will be leading a session entitled, “Advanced Tactics in Search Engine Optimization: Leveraging Your Business Blog for Better Lead Generation” at this year’s DMA B-to-B Marketing Conference in Tucson, Arizona. The conference, organized by The Direct Marketing Association, is scheduled for September 13-15, 2005 at the Westin La Paloma Resort.

Delea will be joined by Scott K. Wilder, Group Manager, QuickBooks Division, Intuit. Wilder is writer of “The Official QuickBooks Blog,” located at http://www.quickbooksgroup.com/QuickBooksBlog and The Online Edition blog at http://quickbooks_online_blog.typepad.com/blogmain/. He also manages QuickBooks Online Community and Collaboration efforts.

The presentation will be held on Wednesday, September 14th at 1:30 PM. The session will focus on the very timely topic of business blogs (or web logs) and will use the QuickBooks blog as an example. Says Delea, “There’s a lot of discussion about the effectiveness of business blogs for marketing. I think that many marketers aren’t aware of how positively blogs can benefit their search efforts. In addition to the CRM and PR benefits of business blogs, the powerful combination of RSS and well-written, optimized copy can offer a tremendous leg-up in search engine marketing. Blogs are more than just a tech trend — they’re a must-have for all businesses with an online presence.”

The session will teach participants:

• About the power of RSS, the technology that quickly and easily syndicates blogs, and how to harness it;
• How to use optimized copy to make blogs even more search-engine friendly;
• Why all companies have to have a business blog and how it can generate traffic and, ultimately, leads.

To learn more about DigitalGrit, please visit http://www.digitalgrit.com, or visit the company’s blog at http://digitalgrit.typepad.com.

For more information on the DMA’s B-to-B Marketing Conference, please visit the conference site at http://www.the-dma.org/conferences/dmab2b/index.shtml.

About DigitalGrit, Inc.

Established in 2000, DigitalGrit is an innovative, full-service online marketing and Web technology firm. The company takes a holistic approach to Internet marketing – developing the strategies, inventing the creative, measuring and optimizing the programs, and building and powering the systems that make it all work. Marketing across channels including Search Engines, Email, Banners, Behavioral Ads, and beyond, DigitalGrit is dedicated to producing above-the-bar results.

The firm's client list includes some of the world's best-known companies such as ADP, American Express, Consumer Reports, D&B, Morgans Hotel Group, Prudential, Reuters, and Sony.

DigitalGrit is an active member of the Direct Marketing Association (DMA), the Interactive Advertising Bureau (IAB), the Search Engine Marketing Professional Organization (SEMPO), and is a Microsoft Certified Partner.

The firm is headquartered in Northern New Jersey, with offices in New York City and Washington, DC.

DigitalGrit is proud to have been named “The Best Place to Work in New Jersey” in the medium-sized category. The company also recently ranked third in Deloitte’s Technology Fast 50 for New Jersey.

Learn more about DigitalGrit at http://www.digitalgrit.com.

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