Omaré Presents New Packaging, New Products, New Perspectives

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Omaré has unveiled new product packaging that will be available starting in September 2005. The French marine body care & beauty line timed the design changes to coincide with the launching of a multitude of new products, both retail and professional.

Brand development, like life, is a journey made of fundamental choices. Either you trace new routes to discovery and well-being or you travel down old routes with few or no new experiences to offer. You can take these routes alone or in the company of others. At Omaré, seeking out and sharing new roads to travel is our corporate quality of life choice. It is what we are about. It is who we are.

The packaging of the entire line of Omaré face and body care products has been completely redesigned.

"Response to the change has been extremely positive since we unveiled the new look in France earlier this month," reports Eliana Cristina de Melo MacLeay, Omaré’s Product Manager. She describes the new packaging as "contemporary and feminine -– quietly elegant and sensual, with a touch of fantasy."

Omaré color-coding has been reinforced, making it easier than ever for consumers and professionals alike to distinguish between different treatment types –- from slimming, body contouring and bust toning body care to anti-aging, skin protection and complexion lightening facial care. The new retail packaging reflects Omaré’s taste for innovative understatement, while at the same time offering a fresh, dynamic image in perfect harmony with their expanded range of products and their brand development policy.

Shipment of newly launched products in the new packaging will begin in September 2005 to coincide with the official inauguration of new exclusive distribution networks put into place this year in Europe, the Middle East and Asia. The Omaré training team will be organizing Demonstrations and Master Classes for distributors as well as for local spas, salons and thalassotherapy centres in various new markets over the next several months. They have already traveled to Vilnius to conduct training sessions with Omaré’s Lithuanian distributor (UAB Grozio Technologijos). Similar sessions and seminars are now planned for September and October with new Omaré distributors in Istanbul (Ata Dis Tic Paz Kosmetik ltda) and Seoul (Aro-Cosmetics) as well as with existing distributors in Thailand (OCC Public Co. Ltd.) and Singapore (Heritage 21 Pte.).

Conducted by Omaré demonstrator / therapists, Sharon Denver and Michèle Pellé, these training sessions and seminars will concentrate on the full range of Omaré professional skin care and body treatment protocols. Special emphasis will be given to the use of new products launched this year such as their Aloe, EQ and Radiance Solutions and Conditioning Concentrate - products designed to greatly increase the versatility of their existing line of face mask treatments and to offer aestheticians more flexibility to custom design client-specific treatment programs. True to their policy of ongoing product development, two of Omaré’s top-selling peel-off masks have been reformulated to enhance results. Vitamin A and vitamin E have been added to Omaré’s Acerola Multi-vitamin Mask, while the bilberry-based formulation of their Fitness Face Mask is now enriched with aloe vera. The new expanded line also includes a clay-based Radiance Mask, combining grape, pineapple and papaya fruit extracts with algae and baikal skullcap extracts and offering superb complexion uniformity and radiance enhancement qualities for both professional and home-based face care programs. Lastly, Omaré training sessions will be giving top priority to demonstrations involving their Chinese wolfberry-enriched, anti-wrinkle Eye Contour Mask and Eye & Lip Contour Cream –- products that symbolize Omaré’s dedication to synergizing Western and Oriental face care traditions and formulations.

On the retail side, the big news is the launching this autumn of a new personal well-being, lifestyle range of products - "Bath & Body Comfort" - dedicated to bringing a sensual elegance to bathing and body massage. The range includes four different bath salts, the luxurious Golden Sea Foam Bath, two marine soaps and a deliciously innovative collection of three bi-phased body balms "The Pearl Collection." Enriched with Laminaria digitata algae, renowned for its rich mineral, protein and vitamin content, Omaré’s Revitalizing, Daydream and Sunset Pearls open up a new dimension in body comfort. With their delicate fragrances and delicious satin texture, the three body balms render the skin irresistibly attractive to the senses and offer an original experience for every occasion.

With a multitude of new products, exciting new packaging designs, the expansion of their retail product line and their continuing dedication to cross-cultural product innovation and to intensive "hands on" professional training, Omaré remains firmly committed to a dynamic, multi-cultural vision of brand development on a human scale.

Eliana Cristina de Melo MacLeay sums it up when she states, "Brand development, like life, is a journey made of fundamental choices. Either you trace new routes to discovery and well-being or you travel down old routes with few or no new experiences to offer. You can take these routes alone or in the company of others. At Omaré, seeking out and sharing new roads to travel is our corporate quality of life choice. It is what we are about. It is who we are."

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Eliana Cristina De Melo Macleay
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