St. Louis Woman Wages War on PopUP Ads--Initiates Grass Roots Campaign to Have Annoying Practice Banned

Share Article

Tammy Kendrick was more than annoyed with PopUp ads - she figured out what they cost her and sent an invoice to the advertising company. When they refused to pay it, she decided to take action.

Following several frustrating weeks trying to eliminate adware prompted from a PopUp ad on the Web, one St. Louis woman has launched a grassroots campaign designed to have Interstitial ads (both PopUp and PopUnder ads) banned in the U.S.

"I estimate that PopUp advertising windows cost employers, on average, $160 per employee per year. There are real costs involved, not just the general 'frustration factor' nearly all Web users report," indicates Tammy Kendrick. "I figured out what it cost me, then sent a bill to an online advertising company whose adware had caused some real problems for me."

When they refused, she decided to take action. Her Website ( features an enticement to have others join her to initiate a class action lawsuit and provides information about the practice of using PopUp ads as a way to interrupt Web users. It also includes a PopUp-ad-free "safe list" that Web surfers can use to avoid the annoying ads.

"I'm asking individuals to help spread the word about the site," says Kendrick, who has set a target of 1 million visitors by the end of September. Her goal is to prove that consumers are more likely to visit a site voluntarily when they're looking for something, rather than being forced to view a PopUp ad. Website owners interested in becoming a "Certified Safe Site" can find more information by visiting the Website. It is estimated that Interstitial ads affect nearly 80% of the U.S. web population.


Tammy Kendrick


[email protected]


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Tammy Kendrick