Legacy Wine Clubs Selected to Develop Exclusive eCommerce Technology for Lufthansa U.S. WorldShop Program

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Through a new eCommerce Web site developed by Legacy Wine Clubs, Inc., Lufthansa frequent flyers will have the ability to trade miles for wine, gourmet food, and kitchen products.

Legacy Clubs, Inc., the Napa, CA-based provider of eCommerce technology and wine club management tools, has today announced a strategic partnership with Lufthansa Worldshop and Bedford Forum, LLC, a New York - based marketing group specializing in ultra premium and luxury brands. Through this partnership, Lufthansa's Miles & More frequent flyers will have the ability to redeem their frequent flyer miles for premium wines, gourmet foods, cookware, and home products provided by such prominent brands as Dean & Deluca, Viking Range, and Harney & Sons Fine Teas.

Lufthansa, with more than 1.3 million U.S. – based frequent flyer members and 10 million worldwide, counts among its member base some of the most cultured and well-traveled individuals in the world. Through this new website: LH-Worldshop-Gourmet.com, Lufthansa's U.S. members will have an abundance of options in redeeming miles accumulated over years of membership.

Lufthansa's demographic profile indicates that its members are more discriminating, more traveled, and more informed. They have higher disposable incomes, higher educational levels, and a taste for indulgence, making this the ideal audience for exclusive wines and other luxury goods.

Legacy Clubs was selected to provide the eCommerce environment for this project based on its industry leading technology and inside knowledge of the intricacies involved in the shipping of wine. "For this project we were presented with the challenge of developing a "dual currency" environment, that will allow Lufthansa's Miles & More members the option of paying with miles, cash, or a combination of both.", said Richard Kline, President and CEO of Legacy Clubs, Inc. "Our experience in developing custom web solutions for numerous wineries and third party programs meant that we could easily meet the challenge." The program is scheduled to launch on October 1, 2005.

New Vine Logistics of Napa, CA was selected as fulfillment partner for this project based on their advanced shipping model which enables the sale of wine directly to consumers in up to 43 states, in full compliance with the laws of each state. By partnering with New Vine, the program gains the ability to offer ultra premium Napa Valley wines to a large majority of program members.

Wineries interested in including their wines in this program should contact Legacy Clubs. Inc. at 707.253.7400.

About Legacy Clubs, Inc.:

Through its proprietary software, eWinery Solutions, Legacy Clubs offers an unparalleled suite of eCommerce tools for the wine industry and third party programs. Founded in 2001, Legacy Clubs has developed industry-leading online wine club and e-commerce software providing a comprehensive solution for direct-to-consumer marketing. Legacy has forged strategic partnerships with recognized industry leaders in marketing, wine sourcing and fulfillment.

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Richard Kline
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