Shopping comparison opens new marketing and advertising channel for future online growth

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Shopping comparison opens new marketing and advertising channel for future online growth. Internet marketing agencies and online businesses take a hard look at shopping comparison Websites as they aid consumers in making well-informed buying decisions.

Although shopping online is nothing new, consumers and businesses have become more Web savvy. Internet shoppers are looking for more convenient ways to compare prices and features versus scouring the Web looking for the best deal. Shopping destinations such as Yahoo! Shopping and BizRate make it easy to compare multiple products, merchants, and prices quickly. Shopping comparison Websites continue to gain popularity as more consumers recognize their advantages over traditional search engines.

Anticipating high growth in these “vertical” search destinations, Internet marketing companies such as TMA E-Marketing, have developed new marketing services designed to help online businesses market effectively in this new medium.

TMA E-Marketing a Minnesota-based Internet marketing agency has launched two new online marketing services for online merchants desiring maximum exposure in major shopping comparison destinations.

“Advertising in shopping comparison Websites is highly effective” said TMA’s Director of Operations Christian Del Monte. “Online business can expect higher online sales because shopping comparison Websites attract buyers that are further into the decision making process. Our new shopping comparison advertising services take advantage of this high opportunistic stage in the buying cycle.”

Internet marketing agencies are not the only businesses keeping their eyes on comparison shoppers. Two of the largest shopping comparison search engines, BizRate and, were just acquired this summer by some of the webs largest online properties including eBay. This makes for an interesting future for those shopping the best deals on the web.

Fortunately, Internet shoppers are the real winners. As merchants and marketing companies find their way to the marketplace, online competition will likely leave consumers paying lower prices. Furthermore, merchants will have to look for new ways for satisfying the market other than price to build a unique value-added proposition.

For more information regarding shopping comparison websites, advertising opportunities, comparison shopping statistics, and related resources, visit

TMA E-Marketing is one of the largest Internet marketing companies in the upper Midwest, offering a broad spectrum of Internet marketing services. TMA E-Marketing services include search engine marketing, shopping comparison advertising, online public relations, and International online marketing. For more information, contact TMA E-Marketing toll free at 1-866-312-2441 or visit on the Web at

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Christian Del Monte