Portland, Oregon (PRWEB) August 30, 2005
Breakthrough creativity and brainstorming can often hinge on a single word association... a phrase or colloquialism that helps launch an a-ha moment. ThoughtRod.com today releases the second major upgrade of the summer with additional words and phrases to their ThoughtOffice Software Creativity Software, bringing the total number to over 9,000,000.
"When we were developing the popular IdeaFisher software programs, we realized the power of associations within the 65,000 word and phrase database we used in that system" says Mark Alan Effinger, Founder and Chairman of ThoughtRod.com. "So we scaled that to 9,523,680 word associations within ThoughtOffice that has taken the Word Association paradigm to new levels".
The ThoughtOffice IdeaBrowser is a "stream of consciousness" creativity engine that uses words, phrases, popular search engine key-phrases and images to help explore ideas and peripheral thinking in a fast, organic way. The IdeaBrowser ties directly into ThoughtOffice to collect the ideas in a more linear presentation, making the creative process effortless and effective (the two programs are bundled together and operate seamlessly in passing information back and forth between them).
"Our experience indicates that brainstorming using word associations is one of the fastest and most effective creativity processes known" comments David Lockman, Product Specialist for ThoughtRod.com. "Client feedback on the new and expanded engine is extremely positive, and they are commenting that it measurably increases both the quality and quantity of creative output when using ThoughtOffice".
ThoughtOffice(tm) software utilizes questions, comments, web links, words and images to develop creative solutions to everything from screenwriting to product development, advertising to marketing, and branding. A mix between mind mapping and outlining, the program takes the wildly unorganized creative process and organizes it automatically, allowing creatives to get more productive and share their ideas more effectively.
The program comes as either a Macintosh OSX or Windows 2000 / XP program, and ships with a set of Expert Topic(tm) modules that provide in-depth queries in 17 areas of expertise. ThoughtOffice is priced at $97 to $499 and is available online at http://www.thoughtrod.com.
ThoughtRod.com is the strategic development channel for ThoughtOffice programs. The company was founded in 2004 by a former Inc. 500 company executive and nine-time serial entrepreneur, Mark Alan Effinger. ThoughtOffice leverages Internet and software applications into "Rich Content", the valuable output of ideas and "individual intellect" turned into useful products and services. ThoughtOffice is the result of years of research into the creative process. The company can be reached on the web at http://www.ThoughtRod.com, or by calling 360-450-6888.