Commercial Insurers Can Stimulate Year-End Production Push With Enhanced Prospect Information

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As 2005 races toward conclusion, commercial insurers who began the year with ambitious growth objectives may be looking at the months ahead with discomfort, or searching for tactics to put some momentum into their production efforts. An enhanced prospect information resource from MarketStance may provide the key.

As 2005 races toward conclusion, commercial insurers who began the year with ambitious growth objectives may be looking at the months ahead with discomfort, or searching for tactics to put some momentum into their production efforts. An enhanced prospect information resource from MarketStance may provide the key.

A respected provider of market insight information and demographics for the US insurance industry, MarketStance, offers Enhanced Marketing Leads, specialized prospect information that combines account information with exposure data, by-line premium potential, growth forecasts and more.

MarketStance Enhanced Marketing Leads provide more in-depth information on insurance business leads. They also give marketers the unique opportunity to specify the selection of leads according to parameters that are more relevant to the insurance sale, such as premium potential for workers compensation or other lines of coverage, or the geographic concentration of a prospect’s operations. MarketStance Enhanced Marketing Leads can be deployed quickly to support year-end production efforts.

Exposure benchmarks are provided for payroll, property values, equipment as a percentage of total property, and number of vehicles. Also available is the percentage of total employment engaged in the activities of the account’s primary business class, along with the percent of operations and revenues outside the firm’s core territory. Growth expectations are provided on employment and aggregate exposures.

For more information on MarketStance Enhanced Marketing Leads, phone 888-777-2587 or go to http://www.marketstance.com

About MarketStance

MarketStance (http://www.marketstance.com) integrates economic and business demographics with insurance data to provide up-to-date market information and insights for the insurance industry. The company additionally provides highly skilled analytical consulting services that are built upon an in-depth understanding and experience in insurance.

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Jeanne Hotchkiss
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