Steer Your Company Away From Saying One Thing and Doing Another - 'Magic of the Marquee' Critically Acclaimed Book Shows You How

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You don't want to fall into the trap of communicating one message to your customers while you do the exact opposite. Pamela Harper has identified this phenomenon as 'Magic of the Marquee' thinking.

Resistance to change is a natural reaction, especially in the business world. Many times, a company will find itself stuck on a merry-go-round of familiarity and in desperate need of change. Unfortunately, needed change can cause conflict all its own.

Business leaders can unintentionally do more harm than good when they make mistaken assumptions about the time frame necessary for changes to take place within their organization. Both employees and customers can feel the heat, especially if executives say one thing and do another. In order for positive, lasting changes to resonate throughout your organization and make an effect on your bottom-line, you must be careful to avoid the “Magic of the Marquee.”

“Magic of the Marquee” thinking, which occurs when leaders expect their organization to instantly make changes happen, has tricked even the savviest executives. According to Pamela S. Harper, author of the book, Preventing Strategic Gridlock®: Leading Over, Under & Around Organizational Jams to Achieve High Performance Results, “Simply changing the 'marquee' over the door doesn't necessarily mean the show has changed. And yet, we so often make the mistake of planning elaborate strategies and initiatives that hinge on our organization's ability to instantly make major changes happen.”

To help business leaders overcome change-related assumptions and increase their efficiency and effectiveness, Harper offers the following tips:

1. Anticipate and plan for ways to reduce organizational resistance to any new initiative you launch, regardless of how “good” it is for the company.

2. Realize that organizational resistance increases in direct proportion to the gap between what executives say and do.

3. Don't be fooled. Resistance can look like many things, even agreement. By better understanding the concerns and needs of others, you can better anticipate and detect resistance before it becomes a major problem.

Preventing Strategic Gridlock® is the perfect guide for anyone who wants to increase their organization's productivity and accelerate progress toward their key objectives. By using Harper's proven methods, business leaders can U.N.L.O.C.K® the power they need to lead their company towards greater success.

Pamela S. Harper is an internationally known speaker, author, and founder of Business Advancement, Inc. Since 1991, BAI has helped leaders transform their business strategies into high performance results. Pam's approach is based on 20 years experience as an internal and external consultant to leaders of entrepreneurial, mid-sized, and Fortune 500 companies.

For more information, a review copy of Preventing Strategic Gridlock®: Leading Over, Under, and Around Organizational Jams to Achieve High Performance Results, or to book Pam Harper to speak at your next event, please contact David Josephson at 866-372-2636 or send an email.


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David Josephson