Life is good® Aims for World Record at the 2005 Life is good® Pumpkin Festival

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Life is good® will host Boston�s 2005 Life is good® Pumpkin Festival to benefit Camp Sunshine, a national retreat for children with life-threatening illnesses and their families. The Festival will feature activities suitable for all age groups. In addition to jack-o-lanterns, festival-goers will find great food, live bands and entertainment, a pie eating contest, a costume parade, face painting, magic shows, carving contests, and the Gargantuan Gourds Guessing Game.

It will take 30,000 Jack-0-Lanterns to break the Guinness World Record, but that is exactly what apparel company Life is good® hopes to do at Boston’s 3rd Annual Life is good® Pumpkin Festival. The challenge to beat the World Record, held by the town of Keene, New Hampshire, will take place on Saturday, October 22, 2005 on Boston Common.

Life is good®, a lifestyle and apparel company dedicated to spreading the philosophy of “do what you like, like what you do” will host Boston’s 2005 Life is good® Pumpkin Festival to benefit Camp Sunshine, a national retreat for children with life-threatening illnesses and their families. The event will run from noon – 8 p.m. and is produced in partnership with the Boston Parks and Recreation Department.

The Life is good® Pumpkin Festival will feature festival activities suitable for all age groups. In addition to jack-o-lanterns, festival-goers will find great food, live bands and entertainment, a pie eating contest, a costume parade, face painting, magic shows, carving contests, and the Gargantuan Gourds Guessing Game.

“Life is good® festivals are our way of giving back to the community. The money we raise goes directly to helping children who face challenges most of us could never dream of,” said Bert Jacobs, co-founder of Life is good®. “The Life is good® Pumpkin Festival is one way we can help make a difference. We want to encourage everyone to come down to the Common, bring a carved pumpkin, and help us break the world record while raising money for Camp Sunshine.”    

Children and those young at heart are invited to dress in their favorite Halloween costume and march in the costume parade. The parade will begin at 3 p.m. from the Visitor Information Center and will wind around the Common, finishing up at the main stage.

“We are thrilled once again to be part of the Life is good® Pumpkin Festival. The money raised from last year’s event allowed Camp Sunshine to provide more than 65 children and their families with the opportunity to spend some time together as a family, away from their illnesses and the routine of their daily lives,” said Matt Hoidal, executive director of Camp Sunshine. “Since its inception in 1984, Camp Sunshine has always been free to all families. With the help of Life is good® and Boston’s 2005 Pumpkin Festival, we are able to continue helping the many families who need our support.”

Boston’s 2005 Life is good® Pumpkin Festival is free of charge. All festival-goers are encouraged to bring a carved pumpkin and a votive candle or a pumpkin to carve at the Common. An estimated 30,000 lit jack-o-lanterns will be needed to help Life is good® and Camp Sunshine smash the current world record of 28,952 held by the town of Keene, New Hampshire.

Sponsors for the 2005 Life is good® Pumpkin Festival include WBOS 92.9 FM and WCVB-TV, Channel 5.

For more information on the Life is Good® Pumpkin Festival 2005, please visit http://www.lifeisgood.com or call the Boston Parks and Recreation Department at 617-635-4505.

About Life is good, Inc.®

Life is good®, based in Boston, MA, spreads a fresh outlook on life with its colorful collection of apparel, its quality accessories, and its optimistic cultural hero with the huge smile, Jake. For more information on Life is good®, please visit http://www.lifeisgood.com

About Camp Sunshine

Camp Sunshine is a national retreat for children with life-threatening illnesses and their families. Through corporate, foundation and individual donations, Camp Sunshine offers its program at no cost to all families. For more information on Camp Sunshine, visit http://www.campsunshine.org or call 207-665-3800.

About the Boston Parks and Recreation Department

As caretaker of the city’s open space, the Department oversees 2,200 acres of parkland, including 215 parks and playgrounds, 65 squares, urban woodlands and street trees, three active cemeteries, 16 historic burying grounds, and two golf courses. In addition to maintaining the historic integrity of famous landmarks, the Department provides programming and services and upgrades facilities ranging from neighborhood tot lots to the 527-acre Franklin Park. For more information on the Department, please visit http://www.cityofboston.gov/parks or call (617) 635-4505.

Life is good® is a registered trademark of Life is good, Inc.®

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