New Media Catches Many Printing and Publishing Industry Suppliers Unprepared; New Report Analyzes and Forecasts the Restructured Printing Industry of 2010 and 2015

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Strategies for Management, Inc. releases a major multiclient study, "Blueprint for the Future: 2015," which assesses technologies, demographic trends, and other factors that will shape the U.S. commercial printing industry through 2015. The report includes print shipment forecasts, projections for major consumables products such as paper, ink, and plates, and industry demographics.

Harrisville, RI (PRWEB) September 20, 2005 — Strategies for Management's "Blueprint for the Future: 2015" arms printing and publishing industry executives with the ability to see "over the horizon" with compelling and actionable ideas to adapt and thrive today and in the future world of print.

The Internet, new media, and other communication and promotion alternatives have rippled through the commercial printing industry. Recent industry news confirms the radical changes:

-- In April 2005, Dow Jones announced that the Wall Street Journal Online ( announced that it was more profitable than its print edition. Google announced a level of ad revenue that analysts quickly realized exceeded that of major newspaper publishing companies, such as The New York Times.

-- The total number of newspaper classified ads in the U.S. went from 146 million in 2000 to 119 million in 2004, yet the number of eBay ads went from 238 million to 764 million in the same time period.

-- Magazine ad pages are growing at a rate of only half that of a very strong economy. Postal service data no change in the amount of weight of periodicals mailed.

-- In July 2005, International Paper announced that it was realigning itself and selling or spinning off several of its paper and related businesses. Other industry suppliers of printing technologies and supplies have had regular downsizings and reorganizations, despite a growing economy, which used to be a virtual guarantee of vibrant business activity.

-- The venerable TV Guide has announced it is cutting its circulation to one-third of its current levels and changing its format from TV listings to a more feature-rich entertainment and "lifestyle" magazine. The TV Guide brand has been struggling as TV viewers increasingly turn to digital cable guides or the Internet for program listings. It's not the only magazine that has had to reposition itself in light of new media displacement.

While no one doubts that printed materials like magazines, catalogs, newspapers, brochures, and direct mail will survive, the question is in what way these media, and all other uses of print will change, and how the needs of the marketplace will adjust to new marketplace realities.

New Report Investigates Key Technologies, Forecasts Print Demand

Strategies for Management developed the major multiclient report, titled Blueprint for the Future: 2015 to help industry executives anticipate and navigate these changes.

This project includes:

-- A detailed, quantitative forecast that indicates which printing industry segments will be increasing and which will be decreasing between 2005 and both 2010 and 2015

-- Forecasts of how the market for industry consumables (printing plates, ink, paper, and proofing materials) will change. What areas are poised for growth—and which are poised to shrink?

-- Discussions of types of printed materials and how new media changes them, such as annual reports, business forms, catalogs, corporate identity materials, direct mail, envelopes, labels, newspaper and newspaper inserts, posters, presentation folders, product manuals, and many more.

-- A comprehensive look at more than a dozen "new media" and how they have impacted—and will potentially impact—the full gamut of printed products and printing industry segments.

-- Clear, concise advice on what different segments of the printing industry can do to thwart disaster as the industry and the culture at large continue to change.

Blueprint for the Future also features extensive and exhaustive qualitative and quantitative investigations into print and non-print media, including (among many others):

-- advertising and promotion

-- e-communications (cellular technology, broadband Internet, Wi-Fi, Voice Over Internet, and Instant Messaging)

-- networked production (CIP4, online proofing, etc.)


-- digital catalogs and e-commerce

-- publishing and e-publishing (including the future of newspapers and magazines, both print and non-print)

-- digital printing (including Web portals, variable-data printing, and on-demand printing)

-- media shifts (including new broadcast media like "podcasting," rich media, and search marketing media)

-- e-paper

-- e-books

-- digital displays/signage

-- offshore printing

-- packaging

-- shipping fulfillment and other "value-added services,"

-- personal e-communications like PDAs, handwriting recognition, and voice recognition

-- …and many more.

Each of these topics is plainly organized into easy-to-access sections:

-- Impact on Print—A summary table of likely effects on selected print products

-- Definition—Layman's definition and explanation of the technology

-- Leading Companies—List of companies associated with the technology or trend

-- Potential Effects on Print—Qualitative description of the technology's possible effects on the demand for print, positive or negative

-- General Forecast—Forecast of the technology's adoption

-- Major Benefits—Description of the benefits that users experience by using the technology

-- Barriers—Discussion of the hurdles the technology has to overcome to be adopted in the marketplace

-- Enablers—Explanation of the market conditions and other technologies that will enhance the adoption of the technology

-- Conclusions/Action Items—Bulleted summary of what the technology "means" in the grand scheme of things, good or bad, and what to do about it, from an opportunities and challenge perspective

-- In the Year 2015—Qualitative scenario of the marketplace with the technology implemented in 2015

-- Association, Periodical, and Consulting Resources—Listings of trade associations, industry publications, and consulting resources should further investigation be desired.

Blueprint to the Future clients also receive password-access to a private Web site with links to the latest news and analysis about these topics.

Charting a course ahead in an uncertain and dynamic environment is difficult at best; the Blueprint for the Future project will help executives see opportunities, anticipate problems, and plan an effective course of action.

Project Directors

Blueprint for the Future: 2015 was conceived and executed by Dr. Joe Webb, prominent industry consultant and analyst and president of Strategies for Management. The project was managed by Vincent Naselli, an industry research veteran who has previously served as past committee chairman of the Imaging & Prepress and Market Research subcommittees for the NPES market research program, as well as president and member of the board of directors of GAMIS. With Dr. Webb spearheading the extensive quantitative forecasting,

Project Assembled a Distinguished Board of Advisors

SFM assembled a board of advisors comprising leading industry writers, analysts, and futurists who are deeply and intimately involved in the industry for many years. They analyzed numerous industry forecasts, voluminous secondary research compiled from a wide variety of media sources and other information and "brainstormed" each of the media and technologies cited for investigation in this study, evaluating issues of consumer acceptance and competition, with an eye for assessing the short- and long-term effects on the print, publishing, and other print-using applications.

The Board of Advisors included

-- Mike Chiricuzio (digital printing)

-- Jerry Ellis (printing press technologies)

-- Patrick Henry (industry reporter)

-- Richard Romano (industry reporter, publishing technology expert)

-- Bob Sacks (publishing executive and consultant)

-- Jim Whittington (small business and distribution expert)

-- Christopher Yeich (industry technology reporter)

-- David Zwang (publishing and printing workflow and technology consultant)


Inquiries about Blueprint for the Future: 2015 may be obtained by contacting Mr. Vince Naselli at (732) 568-0316 or by e-mail at blueprint(at)

About Strategies for Management

Strategies for Management provides resources for executives working in or supplying the print, publishing, and media businesses. In addition to its proprietary consulting business, SFM produces a variety of regular reports and forecasts of the industry. Among its publications are A Critical Look at Offshore Printing, Graphic Design 2004–2009, U.S. Ad Agency & Services Business 1997–2009, Renewing the Print Industry: A Contrarian's Constructive Perspective, Dr Joe's Almanac, and Competition in Commercial Printing. He is a prominent industry speaker, consultant, and writer, and contributes regularly to and the PrintCEO weekly newsletter. More information can be found at

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