Offshore Commercial Printing: Underestimated, Misunderstood, Feared, and Untapped; New Report Offers Strategies for the New Global Market for Print
Strategies for Management has released "A Critical Look at Offshore Printing," a comprehensive report analyzing the technological and economic dynamics and drivers of the latest challenge to the U.S. printing industry, competition from foreign printers who can often provide significant cost savings to U.S. print buyers. The global spread of the Internet and key production technologies, including digital prepress and full-color offset printing enable offshore printers to look beyond their borders for print work. The report is now available for purchase and download at sfminc.com, and includes password-access to a special update web site for the latest news and information about this critical issue.
Harrisville, RI (PRWEB) September 1, 2005 -- Strategies for Managements A Critical Look at Offshore Printing details the trends, as well as the opportunities and challenges, the phenomenon of offshore printing poses to the industry.
Offshore printing has become a prime concern for the printing industry as it became aware of information like these:
-- A Printing Industries of America (PIA) report indicated that 29% of survey respondents lost a print project to a foreign competitor in the first nine months of 2004, and 49% said the foreign competition was based in China.
-- According to print buyers, the main advantage of producing print jobs offshore is an overall cost savings of 30% to 40% - and that includes shipping charges. Reduced job costs are sometimes used by buyers to add a fifth or a sixth color, add unique inks such as metallics, use spot coatings, switch to higher quality papers, or add die cuts into print projects that would have exceeded their budgets had they been produced domestically.
-- One print buyer describes the dream project": color correcting and retouching in India and printing in China. Others look at turnaround benefits of having print jobs and print production tasks done around-the-clock, around the world, as work is transmitted using high-speed telecommunications technologies.
Strategies for Managements A Critical Look at Offshore Printing was created to increase the understanding of the actual and potential impact and opportunities of offshoring of printers, industry manufacturers and suppliers, and executives. The report presents a wealth of data-both quantitative and qualitative and anecdotal-that documents how much and what types of print work are being lost to overseas competition.
What are the forces driving these trends? Are these trends irreversible? And what are specific strategies and steps printers and other industry players can take to not just survive in the face of increased competition from offshore printers, but also become profitable? What role does digital printing play on the offshore stage?
About the Report
The table of contents of the report may be downloaded at http://ww1.prweb.com/prfiles/2005/01/06/195117/SFM_Offshore_Table_of_Contents.pdf
The report also includes password-access to a private Web site that has continuously updated information about this topic. The cost of the report is $2,875. It is available by contacting Vince Naselli at (732) 568-0316 or by email at offshore(at)sfminc.com. More information can be found at the e-store at www.sfminc.com.
About Strategies for Management
Strategies for Management was formed in 1987 to help executives in the print, publishing, and media businesses understand the future. The SFM philosophy is, "Look for unshakable facts about everything that's important to your business, and never lie about what they mean, especially to yourself." SFM founder and president Dr. Joseph Webb offers blunt strategic marketing information about the industry and its companies, offering extensive market data and analysis. SFM produces a variety of regular reports and forecasts of the industry, including A Critical Look at Offshore Printing, Graphic Design 2004--2009, U.S. Ad Agency & Services Business 1997--2009, Renewing the Print Industry: A Contrarian's Constructive Perspective, Dr Joe's Almanac, and Competition in Commercial Printing. He is a prominent industry speaker, consultant, and writes the influential "Fridays with Dr. Joe" column at www.WhatTheyThink.com and the new PrintCEO weekly newsletter (www.printceo.com). More information can be found at www.sfminc.com. Dr. Webb also has a blog at www.drjoesblog.com.
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