Veteran Realtor Creates a Web Site That Aims to Level the Industry-Tilted, Information Playing Field for First-Time Home Buyers or Individuals Looking to Sell Their Homes

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HomeSmartReports provides access to information that until now has been incomplete or unavailable to consumers. HomeSmartReports allows first time home buyers or home owners access to essential real estate information.

Michael Ela, former president of C&S Valuation Technologies,Inc and also President of DataQuick Information Systems cofounded to serve consumers and the real estate industry in the home transaction market. First time home buyers or people looking to sell their home for the first time are looking to make smart real estate decisions.

“We want consumers to have equal access to essential decision-support information We also want to help real estate brokers/agents in the education of their buyers and sellers. There is a lot to know about the real estate transaction process and the intricacies of homeownership," states Michael. This includes sales histories of homes and neighborhood sales, probable price ranges, and "risk management" tools to avoid overpaying or getting caught up in risky or even fraudulent or near-fraudulent situations.

"As much as ten percent of the money that makes its way through a transaction ends up with real estate agents, loan brokers, lending institutions, appraisers and others. Navigating the process is a bit like playing poker against the pros. And they can see your cards. We think it's time consumers can get a look at the other guy's hand," said Michael Ela, co-founder of “I simply want consumers to have the same tools that industry professionals have at their disposal. It’s as simple as that”, said Ela, who has been involved with the data side of the real estate information industry for more than 26 years.

The site provides access to

1) Public record property and neighborhood sales and sales history - not just MLS sales

2) Automated valuation models(AVMs) - used extensively by lenders

3) Foreclosure, flipping and absent-owner activity

4) User manuals: how to make the most of the information

5) Maps – to locate important sales information

For most consumers, a real estate transaction is the investment of their life and they need to get it right. Our goal is to help them by providing education and property related reports to help them make the right choice. We provide the educational material without charge and our reports are priced at the low rates of $6.95 and $24.95. In a transaction of such magnitude, it makes sense to invest a little money in information for the peace of mind that you have found a reasonable value.

For more information contact Mike Ela (949) 481-6801.


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