Launch a Product Rocket: Innovative Companies Can Get New Products and Services off the Ground with a Big Bang

New products are beginning to come to market in numbers not seen since the height of the Great Internet Gold Rush. If a company is ready to launch a new product or business, marketers can help product rocket it into the stratosphere.

(PRWEB) September 1, 2005 -- Need a product launcher? Want to see a new product or service hit the market with the precision of a rocket-propelled missile?

If a company is about to launch a new product, it's part of a rising trend. There have been considerably more new products coming to market this year than in any of the past three. With the economy improving, the trend will only accelerate.

Martin Grossman (http://martingrossman.net), a Portland, Oregon-based marketing consultant and writer is aiming to help companies get their new products off the ground and make their profits soar. "A good part of my business is directly tied to spending levels related to product launches -- my projects are often directly tied to new product introductions. I'm always energized when I can create strategy and content to support innovative new products," says Grossman.

He has the experience to back it up his claims. He helped with Getting It Right the First Time: How Innovative Companies Anticipate Demand (http://www.gettingitrightthefirsttime.com/) by John Katsaros and Peter Christy, two Silicon Valley consultants known for their success in helping companies with new product launches. Reviewers saw it as a blueprint for succeeding with new products by as hockey great Wayne Gretzky's dad once told him, "skating not to where the puck is but to where it's going to be."

According to John Katsaros, "Martin played a huge role by supporting us in the writing of our book. Working with Martin was delightful and his contributions were enormously helpful for us to get it right!"

He also contributed to Lightspeed Business: Find It, Fund It, Build It When There's No Margin for Error by Chris Barr, founding editor-in-chief of CNET and Neil Weintraub, a prominent San Francisco venture capitalist (http://www.amazon.com/gp/product/sitb-next/0471419729/103-5952640-9080608). Chris Barr said of Grossman' efforts, "Martin Grossman supplied his prodigious speed, smarts, and energy. His contribution was invaluable."

This past summer he helped Esthetic Accents, a new Portland company, introduce the world's first mass custom architectural stained glass to architects, interior designers, and dealers across the country.

Mary Spear, CEO and founder of Esthetic Accents said, "Martin Grossman helped us bring our innovative glass to market with imagination and effectiveness that far exceeded our expectations. We were able to get noticed by major media outlets and drive traffic to our website almost immediately."

Grossman creates imaginative marketing materials that can be used for websites, blogs, webinars, online or offline collateral, and for generating a high volume of sales leads. These tools are the contemporary equivalent of the communications that were used by most companies in the 90's just before the changes the Internet brought really started making a difference in the way new products could be publicized and sold.

"In the past" said Grossman, "The document more or less was independent of the distribution vehicle. Now that's all changed and these two functions -- documents and distribution vehicles -- have merged."

John Katsaros of The Internet Research Group said, "Martin Grossman is one of the few people I know who can actually span both of these concepts. He knows both what the content needs to be as well as how to optimize the delivery of great content to key constituencies."

Grossman (http:marketingmatter.blogs.com) sees himself as the CEO of a modern media firm focused on marketing content lifecycle -- from the creation of an idea to its successful distribution (web-based, e-mail, physical seminars, webinars) to targeted audiences (customers, media, investors). He is now busily engaged in launching a new service: a practice that will center on new product introductions. Call it a Product Launcher.

http://marketingmatters.blogs.com/marketing_matters
http://martingrossman.net

# # #