The Bucky Challenge: Former Ad Exec Offers $23 for Reading His Book and Not Seeing The Matrix for 30 Days

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"Poker Without Cards" author Ben Mack has offered a challenge; read his book and if you donÂ?t see The Matrix for 30 days, the author will mail you $23.

eXe Active Media, a distributor of quality arts and letters via new mediums, announced today Poker Without Cards’ author Ben Mack has offered a challenge: Read his book and if you don’t see The Matrix for 30 days the author will mail you $23.

If you read "Poker Without Cards" from beginning to end and don’t see The Matrix for 30 days, Ben Mack will mail you $23. This is not a gag. There isn’t an image of The Matrix in his book. Similarly, while the author does reference the movie twice, that’s not this deal.

The only trick is that by “The Matrix” he’s not talking about the movie, The Matrix; he’s talking about seeing THE MATRIX.

Reading "Poker Without Cards" will make you see THE MATRIX, define “THE MATRIX” however you want. If reading "Poker Without Cards" doesn’t fundamentally alter the way you see the world, Ben Mack will pay $23 for wasting your time.

Readers must have read the book, either the $3.23 download or the $23 paperback, read the book in its entirety, and emailed the author that they have finished reading the book by Sept. 23, 2005 to qualify for $23. This offfer is only valid to U.S. citizens living in the United States.

Details are available at Ben Mack’s blog:

Ben Mack is a recovering advertising executive and master of perception, a former Senior Vice President, Director of Brand Strategy for BBDO and WestWayne; Magic Castle award winning magician; interviewer of Buckminster Fuller for the St. Martin’s Press book Fuller’s Earth; former memeticist for WONGDOODY Advertising.

Ben Mack is author of the best selling book on fire eating ever published, "FIRE EATING: A Manual of Instruction."


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